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Bulletin: Action required—Apple Search Ads integration

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Gray Goldstein
Last update:
  • Advertisers
  • Agencies

iOS14_updates.png

What's new

Changes to integration and attribution rules for Apple Search Ads, starting with iOS 14.3

 

 Action required!

Some changes require action on your part:

Adopt the most recent version of the AppsFlyer iOS SDK V6.X (6.1.3+), as it contains frameworks required to support Apple Search Ads. Prior versions don't contain the necessary frameworks.
Bulletin date

January 6, 2021
Effective date
[expected]
  • February 1, 2021
  • Click Follow in the header of this article to receive important updates about the changes, including the final effective date.
Where Apple Search Ads (ASA) is implementing a number of changes that impact install attribution, population of campaign fields, and required settings for attribution of agencies and ASA marketing partners. 

 

What's changing

ATT based attribution rules

Until now, installs brought by ASA without IDFA were recorded as organic installs. Starting with iOS 14, ATTrackingManager (ATT) governs the availability of IDFA, meaning that installs are attributed as follows:

ATT value

IDFA available

Click time available

Click lookback window

Remarks

Authorized

Yes

Yes

Set by the advertiser

AppsFlyer last-click attribution rules used

All other values 

No

No

30 days
(set by ASA) 

 No click time provided. Priority is given to deterministic candidates. 

Identification of agencies and marketing partners

[For informational purposes only: no action required on your part]

The ASA Campaign Group Name field, which has been used to identify agencies and marketing partners, is being replaced by Campaign Group ID.

  • There is no need for you to make changes to your existing agency and marketing partner integrations. AppsFlyer will take care of this for you.
  • If you add integrations after the final effective date of these ASA changes, you should configure them using the new Campaign Group ID field.

    CampaignGroups_us-en.png

Network account ID

Going forward network_account_id (available via raw data) will be populated with org-id provided by ASA. Until now, this field was populated with org-name. In cases where org-id is not available, we will continue to populate with org-name if avaialble. 

What's going away

Availability of campaign names and other identifiers

Going forward, some fields are no longer available.
AppsFlyer will try to enrich, on a best-effort basis, the data using the existing ASA API. In case of conflict, the AdServices API available in iOS 14.3+ prevails.

Field

Available going forward?

Campaign

No

Campaign ID

Yes

Adset

No

Adset ID

Yes

Ad

No

Ad ID

Yes

Keywords

No

Keyword ID

Yes

 

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    Gray Goldstein

    January 18, 2020, update regarding the population of raw data field: network_account_id

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