At a glance: SKAdNetwork interoperability enables Snapchat to share SKAdNetwork postbacks with AppsFlyer and enables AppsFlyer to share your conversion value measurement mapping with Snapchat.
SKAdNetwork interoperability: AppsFlyer <-> Snapchat
If you work with multiple ad network partners, the best practice is to configure your SKAdNetwork integration in AppsFlyer. By doing so, SKAdNetwork performance metrics, enriched with other metrics like cost, are available in the AppsFlyer platform.
Related reading: AppsFlyer SKAdNetwork Solution guide
Scope of SKAdNetwork interoperability with Snapchat
The interoperation allows AppsFlyer and Snapchat to share the SKAdNetwork conversion value map, enabling both to provide you with performance metrics. If you enable the Snapchat partner integration in AppsFlyer, then AppsFlyer provides Snapchat with events for optimization purposes.
Snapchat app install ads guidance
In configuring your Snapchat iOS 14 app install campaigns, consider the following Snapchat guidance:
Effective February 18, 2021, SKAdNetwork will be available in Snapchat Ads Manager for all advertisers. We recommend that apps configure and begin to test, to ensure no disruption to measurement or scale for app acquisition iOS 14 campaigns on Snapchat. In the future, SKAdNetwork will be a requirement to access App Goal-Based Bidding for iOS Campaigns on Snapchat.
Please complete your SKAdNetwork integration in your AppsFlyer MMP dashboard, and complete the configuration of your Conversion Value mapping prior to launching SKAdNetwork ad sets within Snapchat Ads Manager. Snapchat’s setup guide for SKAdNetwork can be found here.
Consider the following in Snapchat:
- Configure a Snap App ID for each app you advertise on Snapchat.
- Opt-in the Snapchat Ad Sets for SKAdNetwork measurement.
- For a given app, you are limited to a maximum of 10 Ad Sets at a time opted into SKAdNetwork attribution.
Interoperation is achieved via settings in the AppsFlyer and Snapchat dashboards. No interoperation is required in the app itself. However, you need to adopt the most recent AppsFlyer SDK.
|2||SKAdNetwork settings review||
Set up and turn on AppsFlyer SKAdNetwork Solution.
To view SKAdNetwork settings:
|3||In-app event mapping||
Review, and if necessary, make changes to your Snapchat in-app event mappings.
To view and set in-app event mappings:
|4||Allow Snapchat to share postbacks with AppsFlyer|
Align the Snapchat dashboard filters to display SKAdNetwork installs only as indicated in the screenshot that follows.
|Install date differences||
There can be differences between the AppsFlyer and Snapchat install dates as follows:
Take the above into consideration when comparing results.