Postback management for ad networks—setting up and maintaining

At a glance: Ad networks use the Postback management tool to set up and maintain their Advanced Privacy and SKAdNetwork postbacks by themselves. 

Setting up and maintaining postbacks 

Prerequisites:

  • You have to have an active integration with AppsFlyer before you can manage either Advanced Privacy or SKAdNetwork postbacks. To create an integration, contact integrations@appsflyer.com
  • AppsFlyerAdmin_us-en.png Only Admin users can access and manage this section.

To manage the postbacks:

  1. Log into your AppsFlyer partner account.
  2. Click the top-right drop-down menu > Postback management.
  3. Select a postback type:
  4. Activate the builder.
  5. [For SKAdNetwork postback configuration only] Enter your SKAdNetwork ID. This field is mandatory and the configuration cannot be saved without a valid ID.
  6. Complete the endpoint addresses. These are the endpoints to which AppsFlyer sends postbacks. Enter the relevant URLs for installs, in-app events, or both. 
  7. Complete the postback parameters window. Complete the following:
    • Parameter name: AppsFlyer parameter screen name.
    • Your receiving parameter: the respective receiving parameter on your side.
    • Parameter value (available for some parameters): choose the value format. For example, for boolean values, choose whether to receive them as "true"/"false", or 1/0.
    • Install: check the box to include the parameter in the install postback.
    • In-app event: check the box to include the parameter in the in-app event postback.
    postback-management-parameters_en-us.png

    List of Advanced Privacy postback macros

    List of SKAdNetwork postback macros

  8. [Optional] Add custom parameters that are not provided by AppsFlyer.

    postback-management-custom-parameters_en-us.png

  9. Use the postback template preview to verify that everything is correct.

    postback-management-template_en-us.png

  10. Click Save.
    Note, that when you save the postback, the changes take place immediately.

In the case of any issues, reach out to integrations@appsflyer.com.

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