Facebook shares iOS SKAdNetwork postback data with AppsFlyer for inclusion in the AppsFlyer SKAdNetwork dashboard and reports.
You must allow Facebook to share SKAdNetwork postback data with AppsFlyer. If you don't do so, you won't see SKAdNetwork installs attributed to Facebook in the AppsFlyer SKAdNetwork dashboard.
|Bulletin date||May 9, 2021|
|Where||SKAdNetwork dashboard and reports|
The AppsFlyer and Facebook SKAdNetwork integration has been enhanced. Starting now, you can grant Facebook permission to share the contents of decoded iOS SKAdNetwork postbacks for installs attributed by SKAdNetwork to Facebook.
At present, we don't get the actual postbacks. Meaning, they aren't currently in SKAdNetwork raw data reports available via the platfrom.
To grant Facebook permission to share SKAdNetwork data with AppsFlyer:
In-app event names
At present, Facebook sends event names to AppsFlyer using the Facebook mapped event name and not your event name. So, if your event name is af_purchase, Facebook reports the event using fb_mobile_purchase. The names used are according to the in-app event names mapped in the integration.
Earliest data availability
Data is available starting on the date that you enable the integration, using UTC.
Determining the install date
SKAdNetwork data is processed at the end of each day UTC. Meaning, postback data from Facebook received on Monday is available after processing in dashboards and reports on Tuesday after 08:00 UTC.
This daily methodology impacts apps in the western hemisphere. For these apps, it can take another day for updated data to display. Learn more about daily processing.