Bulletin: Additional SKAdNetwork raw data fields (June 2021)

What's changing

SKAdNetwork raw data fields
Effective date June 3, 2021
Where SKAdNetwork raw data reports via Data Locker

 

What's changing

  • After the effective date, the fields listed in the following table will be added to raw data reports.
  • This change is made primarily to support SKAdNetwork V3.0 and the did_win functionality being added by Apple. 
  • Initially, the fields won't be populated. They will be populated as indicated in the Population ETA column.
  • We're announcing this change so that you can prepare your data consumption processes. 

Field sequence in reports

 

  • Field sequence in event reports (installs, re-downloads, in-app events) is changing. Events example CSV.
  • There is no change to the field sequence of postback reports. The additional fields are appended to the right of the current fields. Postbacks example (CSV).

What's staying the same

  • There is no need for any changes to your app. Additional fields are made available by iOS SKAdNetwork postbacks.

  • No changes are required in Data Locker. The fields are added automaticall
Action required
  • Change your data consumption processes as needed. 
SKAdNetwork raw data field additions to postback report (June 2021)

Field name 

Source or iOS SKAdNetwork starting version

Description

Format Population ETA

did_win

3.0 (iOS 14.6)

Used to distinguish between campaigns contributing or attributed with the install. 

  • If true, the campaign is attributed for bringing the install.
  • If false, the campaign is recognized as contributing to the install
Boolean Q3/2021

fidelity_type

2.2 (iOS 14.5)

Differentiate between ad presentation options that affect attribution. Indicated using the values 0 and1 as follows: 

  • View-though ads (0)
  • StoreKit-rendered ads

Disregard the field value if the SKAdNetwork version is before 2.2

Integer Q3/2021

ad_network_source_app_id

Ad network Publisher app ID reported by the ad network. Use to help reconcile cost; reported by the ad network. The basis for this data is provided by the publisher app. String Q3/2021

ad_network_channel

Ad network   String Q3/2021

af_prt

Ad network   String Q3/2021
SKAd raw data field additions to event reports (installs, redownloads, in-app events) (June 2021)
Field name Source Description Format

skad_did_win

3.0 (iOS 14.6)

Used to distinguish between campaigns contributing or attributed with the install. 

  • If true, the campaign is attributed for bringing the install.
  • If false, the campaign is recognized as contributing to the install
Boolean

skad_fidelity_type

2.2 (iOS 14.5)

Differentiate between ad presentation options that affect attribution. Indicated using the values 0 and1 as follows: 

  • View-though ads (0)
  • StoreKit-rendered ads

Disregard the field value if the SKAdNetwork version is before 2.2

Integer

ad_network_source_app_id

Ad network Publisher app ID reported by the ad network. Use to help reconcile cost; reported by the ad network. The basis for this data is provided by the publisher app. String

ad_network_channel

Ad network   String

af_prt

Ad network   String

min_revenue

AppsFlyer Minimum revenue for revenue range String

max_revenue

AppsFlyer Maximum revenue for revenue range String

min_event_counter

AppsFlyer Minimum event counter for event counter range String

max_event_counter

AppsFlyer Maximum event counter for event counter range String

min_time_post_install

AppsFlyer Minimum amount of time for which the user was seen in the app String

max_time_post_install

AppsFlyer Maximum amount of time for which the user was seen in the app String

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