Set up the Media partners task

Last update:

At a glance: Learn how to configure media partners for off-site campaigns.

Before you can share eligible conversions with your off-site campaign media partners and receive aggregated performance data in response, you must first connect DCP to the media account that activates the campaign. This connection tells AppsFlyer how to send the conversion data to the media partner.

Prerequisites

Before the Media partners task can be set up, the collaboration owner needs to assign it to the collaborator who owns the third-party account (e.g, Facebook or Google). For more information, see Assign configuration tasks

Create a media partner connection

 Note

The Media Partners task appears on the Measurement settings page only when you set up an off-site campaign that uses a custom source as the provisioning method. For more information, see: Set conversion data provision method

To select or create a media partner connection, follow these steps:

  1. On the Measurement settings page, click the Media partners task.

     Note

    • If the Media partners dialog is locked, it means that the Media partners task has been assigned to your collaborator and that you cannot view its content. If you are the collaboration owner, you can unlock it and reassign the task to yourself. However, any previous settings will be deleted, and the task will be reset.
    • If the Media partners pane is grayed out, ask the collaboration owner to assign you the Conversion task.
  2. In the Media partners dialog, click + Connect media partner.
  3. In the Connect media partner dialog, create or select a media partner connection to the media account that activates the campaign:
    • If an existing connection is available, select it:
      • In the Select connection dropdown, choose an existing connection.
    • If no connections exist, create one:
      1. Click + New connection.
      2. In the New media partner connection window, select a media partner such as Meta Ads or Google Ads.
      3. In the Connection name field, enter a name for the new connection.
      4. Click Login to [Media Partner] and complete the authentication in the media partner login window.
      5. Click Save after the authentication is completed. After it is saved, the new connection is auto-selected in the Select connection dropdown of the Connect media partner dialog.

Set the Google Ads Conversion action ID parameter

If your media partner is Google Ads, provide DCP with the Conversion action ID parameter. The Conversion action ID is obtained from your Google Ads account and included in the conversion data sent to Google Ads. The Conversion Action must be of type UPLOAD_CLICKS.

To learn more about Google Ads’ Conversion action, see the Google Ads documentation.

To set the Google Ads Conversion Action ID, follow these steps:

  1. From the Select connection drop-down box, select a Google Ads connection.

  2. In the Connect media partner dialog, populate at least one of the following fields with the Google Ads conversion action ID. Note: You can use the same ID across multiple web or mobile assets, and you may leave some assets unassigned. However, assets without a Conversion Action ID will not be attributed.

    • Web conversion action: The conversion action ID used for conversion events created on the collaborator website. This must be a Conversion Action of type UPLOAD_CLICKS.
    • App conversion action (per app): The conversion action ID used for conversion events created on the collaborator app. Enter the corresponding Conversion Action ID, also of type UPLOAD_CLICKS.

     Note

    These Conversion Actions should be kept exclusive to DCP measurement and should not be used for other traffic.

  3. Click Done to return to the main dialog.
  4. Confirm the connection is listed, then click Save.
  5. On the Measurement settings page, verify the media partner shows a green check mark and status as Connected.

Set the Meta Ads Meta Pixel and Dataset ID parameters

If your media partner is Meta Ads, provide DCP with the Meta Pixel and Dataset ID parameters. The Meta Pixel and Dataset ID are obtained from your Meta Ads account and included in the conversion data sent to Meta Ads.

See the Meta Ads documentation about Meta Pixel and Dataset ID.

To set the Google Ads Conversion Action ID, follow these steps:

  1. From the Select connection drop-down box, select a Meta Ads connection.

  2. In the Connect media partner dialog, populate at least one of the following fields with the Meta or Pixel IDs. Note: You may leave some assets unassigned. However, assets without a Conversion Action ID will not be attributed.

    • Meta Pixel: The ID used for conversion events created on the collaborator website.
    • Dataset ID (per app): The ID used for conversion events created on the collaborator app.

    Warning

    The Dataset and Meta Pixel must meet the following conditions:

    • Created specifically for DCP.
    • Must not receive any conversions directly from the client.
    • Meta Pixel and Dataset ID are interchangeable.

     Note

    The system user whose credentials are shared with DCP must:

    • Have access to the Dataset.
    • Be granted ads_read permission.
  3. Click Done to return to the main dialog.
  4. Confirm the connection is listed, then click Save.
  5. On the Measurement settings page, verify the media partner shows a green check mark and status as Connected.