Creative Management

Syncing your creatives is quick and easy. Creative Management connects directly to storage sources, such as Google Drive, and automatically imports your assets. Once connected, your library stays up to date—new creatives added to the linked folder are synced automatically at regular intervals. All assets are organized with smart metadata, eliminating the need for manual uploads or file tracking. The system also analyzes usage data from connected ad networks to categorize each creative as New, Active, or Inactive, allowing you to instantly see what’s new, live, or no longer running across channels.

To sync your creatives from your connected storage:

1. Access Creative Management by going to the main AppsFlyer menu > Optimize > Creative Management.

    

2. In the Creative Management view, click Sync Creatives.

   

3. Select your storage source:
   • Google Drive 

4. Go into your Google Drive folder (that contains your creatives) and share the folder with viewer permissions to the following AppsFlyer address:
   creative-google-account-drive@creative-prod.iam.gserviceaccount.com

   

5. Enter the Google Drive folder URL and select the relevant corresponding app(s), then click Add URL.

   

6. Click Sync. 
   Once synced, your creatives will appear in Creative Management within 24 hours where they will automatically be organized and enriched with smart metadata.

Creative Management adds AI-powered search and insights to each creative. The AI understands your assets, letting you search by any theme or idea beyond traditional tags or names. Each creative is automatically analyzed and scored to help you choose the best ones before launch. Scores range from C (less likely to succeed) to A (ready to scale), helping you prioritize top-performing creatives with confidence. 

Access and manage all your creatives in one place

Filter

Use the search bar and filters to find the relevant creatives by:

• App - Filter by app (currently available only for creatives that were active on at least one network).
• Media source - Filter creatives that were active on the selected network.
• Creative type - Filter creatives by type (Image, Video, HTML).
• Creative name - Filter creatives by name.
• Creative ID - Filter by ID number.
• Creative status - Filter by Active / Inactive / New status.
• Creative score - Filter new creatives by effectiveness score. This is relevant only for "New" creatives, that haven't been used in campaigns.
• Sync date - Filter by the date the creative was synced from your storage.
• First seen date - Filter by the date the creative was first launched on any partner network.
   

Management AI search

The search bar enables you to freely search for specific elements or texts that appear within creatives.

• Visual: Any visual concept in your creatives. Find characters by their appearance, actions, and interactions with objects. Search for specific backgrounds, dominant colors, settings, and much more. For example, "creatives with a beach at sunset in the first 5 seconds" or "urban street scene with race cars".
• Text: Specific messaging or microcopy 
• Audio: Specific sound effects, music, tempo, dialogue, voiceover languages, and styles. For example, "male voiceover" or "British accent"
• Narrative and high-level: Specific storylines, themes, and sentiments. For example, "happy" or "dramatic" 

Sort by

You can sort creatives by the following dimensions (in ascending/descending order):

• Creative name
• First seen - When the creative was first active on one of the networks 

Summary card

Each creative has a summary card that displays the following information:

• Active / Inactive / New - Displays the partner integrations where the creative was active in the past 7 days
• Appearances - Displays the number of ads a specific creative is displayed in, across different channels
• First seen - Displays the date when the creative was first active on one of the networks (had at least 1 impression, click, or install)
• Creative score (new creatives only) - New creatives that have never been uploaded to partner networks are scored for effectiveness using AI algorithms

When you’re ready to launch, simply select your chosen creatives and upload them to your partner network with one click. This streamlined workflow transforms your creative library into a smart, data-driven launchpad—getting your best assets live in minutes while eliminating manual effort.

Upload your selected creative to the relevant partner networks

Before you begin, we recommend running a quick test by manually uploading a single creative from the Creative Management library to the selected network and then validating that it appears in the partner network library.

To upload creatives to partner networks: 

1. Use the filters or Management AI search bar to zero in on the creative(s) you want to upload. 

   

2. Select the creative(s). 

3. Click Upload to partners, then for Meta, select Upload to Meta. 

   

4. Select the relevant ad account and creative version (if there are multiple versions). 

   

5. Click Upload to Meta.
6. Validate that the creative(s) appear in your ad account media library in Meta.