Creative Management

Creative Management can sync creatives from connected storage. Once the connection is saved, Creative Management pulls creatives from the connected storage and keeps the library up to date as new creatives are added.

Creative Management currently supports Google Drive and Dropbox. Each source has a different connection flow.

Supported storage connections include:

• Google Drive
• Dropbox

Connect Google Drive

To connect a Google Drive folder:

1. In AppsFlyer, go to Optimize > Creative Management.

2. Click Creative connections.

3. Click Add connections.
4. Select Google Drive.
5. In Google Drive, give AppsFlyer access to the folder that contains your creatives by sharing the folder with viewer permissions for the AppsFlyer service account: creative-google-account-drive@creative-prod.iam.gserviceaccount.com.
   • Creative Management syncs creatives from the selected folders and their subfolders.
6. Return to Creative Management and enter the folder URL.
7. Select the relevant app. This step is optional, but we recommend it because it helps organize and match creatives correctly.
8. Click Add URL.
9. Repeat the previous two steps to connect multiple folders at once.

10. Click Connect.

Connect Dropbox

Before connecting Dropbox, make sure you're logged in to Dropbox with the account that has access to the relevant creative folders.

To connect Dropbox folders:

1. In AppsFlyer, go to Optimize > Creative Management.
2. Click Creative connections.
3. Click Add connections.
4. Select Dropbox.
5. In the Dropbox login popup, connect to the relevant Dropbox account.
6. In the connection modal, click Choose folders, then select the folders you want to connect.
   • Creative Management syncs creatives from the selected folders and their subfolders.

7. Select the relevant app for each folder. This step is optional, but we recommend it because it helps organize and match creatives correctly.
8. Click Connect.

After the connection is created, Creative Management starts pulling and processing the creatives. Once processing is complete, the creatives appear in the gallery with metadata such as creative type, sync date, launch date, status, and available versions.

The Creative Management gallery is where you review, search, filter, and select creatives.

Each creative card represents one creative. A creative may include multiple versions, such as different resolutions or formats. From the card, you can quickly understand whether the creative is new, active, or inactive across media sources, and view high-level metadata such as when it was first launched and when it was synced to Creative Management. Each new creative is automatically analyzed and scored to help you choose the best ones before launch. Scores range from C (less likely to succeed) to A (ready to scale), helping you prioritize top-performing creatives with confidence.

Filter creatives

Use the search bar and filters to find the relevant creatives by:

• Search bar: Search for creatives by ID or name.
• App: Focus on creatives related to a specific app.
• Media source: Find creatives that are active or were active on a specific network.
• Creative type: Filter by image, video, or HTML.
• Creative status: Filter by New, Active, or Inactive creatives.
• Creative score: Focus on new creatives with a specific AI score.
• Sync date: Find creatives added to Creative Management during a specific period.
• Launch date: Find creatives first launched during a specific period.
• Resolution: Find creatives with a specific available version.

By default, creatives are sorted by sync date, so recently added creatives appear first. You can also sort by launch date or creative name.

When you're ready to launch creatives, select one or more creatives from the gallery and click Upload to media source.

Creative Management currently supports uploads only for app promotion campaigns. The upload setup changes based on the selected media source because each network has different requirements and destination structures.

For all supported media sources, you can upload creatives to multiple destinations at once.

Supported media sources include:

• Google Ads
• Meta Ads
• TikTok Ads
• AppLovin
• Mintegral
• Unity Ads

Google Ads

For Google Ads, you can upload creatives to existing app promotion ad groups.

1. Select creatives from the gallery.
2. Click Upload to media source.
3. Choose Google Ads.
4. Select the required destination details: Google account and ad groups.
   • You can use the campaign filter to narrow the search for specific ad groups.
   • You don't need to add the YouTube channel.
5. If the upload action includes videos, select whether the videos uploaded are made for kids.
6. Select the creatives from the All creatives section and assign them to the ad groups.
7. If a creative has multiple versions, select the relevant ones you want to upload.
8. Review the setup and any validation messages.
9. Click Upload to Google Ads.

For example:

• For AppLovin, you can upload creatives to an existing creative set or create a new creative set.
• For TikTok, you can upload creatives to an existing ad.

Meta Ads

For Meta, you can create ads inside existing ad sets.

1. Select creatives from the gallery.
2. Click Upload to media source.
3. Choose Meta Ads.
4. Select the required destination details: Meta ad account and ad sets.
   • You can use the campaign filter to narrow the search for ad groups.
5. Create as many new ads as needed.
   • If you selected multiple ad sets, each ad is created in each ad set.
6. Select the creatives from the All creatives section and assign them to the ads.
7. If a creative has multiple versions, select the relevant ones you want to upload.

8. Review the setup and any validation messages.
9. Click Next.
10. Set up ad-level fields: Facebook Page, Instagram profile, primary text, headline, CTA, launch status, and whether to allow Meta enhancements for your creatives.
    • By default, this setup applies to all new ads created. You can edit specific ads by choosing them from the Customize a specific ad dropdown.
11. Click Create ads in Meta.

TikTok Ads

For TikTok Ads, you can upload creatives to existing app promotion ads.

1. Select creatives from the gallery.
2. Click Upload to media source.
3. Choose TikTok.
4. Select the required destination details: TikTok ad account and ads.
   • You can use the campaign and ad group filters to narrow the search for specific ads.
   • You don't need to add the YouTube channel.
5. Select the creatives from the All creatives section and assign them to the ads.
6. If a creative has multiple versions, select the relevant ones you want to upload.
7. Review the setup and any validation messages.
8. Click Upload to TikTok.

AppLovin

For AppLovin, you can upload creatives to existing creative sets or create new creative sets.

1. Select creatives from the gallery.
2. Click Upload to media source.
3. Choose AppLovin.
4. Choose whether to create new creative sets or upload to existing ones.

To create a new creative set:

1. Select the AppLovin account.
2. Select the campaigns you want the creative set to be created in.
3. Enter a creative set name.
4. Select the launch status.
5. Click Add. You can create as many creative sets as needed.
6. Select the creatives from the All creatives section and assign them to the creative sets.
7. If a creative has multiple versions, select the relevant ones you want to upload.
8. Review the setup and any validation messages.
9. Click Upload to AppLovin.

To upload to an existing creative set:

1. Select the AppLovin account.
2. Select the creative sets you want to upload to.
   • You can use the campaign filter to narrow the search for specific creative sets.
3. Select the creatives from the All creatives section and assign them to the creative sets.
4. If a creative has multiple versions, select the relevant ones you want to upload.
5. Review the setup and any validation messages.
6. Click Upload to AppLovin.

Unity Ads

1. Select creatives from the gallery.
2. Click Upload to media source.
3. Choose Unity Ads.
4. Select the app you want the creatives to be associated with, and the language of the creatives (optional).
5. If a creative has multiple versions, select the relevant ones you want to upload.
6. Click Upload to Unity Ads.

Mintegral

1. Select creatives from the gallery.
2. Click Upload to media source.
3. Choose Mintegral.
4. Select the Mintegral account you want the creatives to be associated with.
5. If a creative has multiple versions, select the relevant ones you want to upload.
6. Click Upload to Mintegral.

After you start an upload, the upload window closes automatically, and Creative Management continues the upload process in the background while you keep working.

To review upload results, click Upload history from the Creative Management gallery.

Upload history shows previous upload jobs and their results, including:

• Media source and destination.
• Upload status: Success, Partial success, or Failed.
• Number of creatives uploaded out of the total selected.
• Time the upload finished.
• Details for creatives that failed.

If an upload finishes with partial success or failure, Creative Management shows an indication on Upload history so you can review the issue later. In the details view, failed creatives appear with a failure reason.

Creative status helps you understand where a creative is used across your connected media sources.

In the gallery, each creative can show whether it is:

• New: The creative hasn't been launched yet.
• Active: The creative is currently running.
• Inactive: The creative was active before, but isn't currently running.

Creative Management also helps you understand where your active creatives are currently running. Click a creative card to open the right panel, where you can see exactly which campaigns and ad groups the creative is active in.

Use status information to answer questions such as:

• Which new creatives should I upload next?
• Which creatives are active on one media source and can be tested on another?
• Which creatives were tested before and may be worth relaunching?
• Which creatives are active in a test campaign and should be uploaded to more campaigns?