Bulletin: Aggregated LTV data availability

For:
Marketers
Last update:
What's new Starting April 1, 2026, LTV aggregated data (including clicks,impressions and installs) will be retained for 25 months (2 years + 1 month) instead of 5 years.
Effective date April 1, 2026
Recommended action Export any required historical aggregated LTV data before April 1, 2026
Additional information

This change applies to aggregated LTV data in the following AppsFlyer products and interfaces:

  • My Dashboards
  • Protect 360
  • SKAN Dashboard
  • Master API
  • Pivot Dashboard
  • Custom Dashboard
  • Overview Dashboard
  • Aggregated Pull API
  • Activity Dashboard
  • Events Dashboard
  • AppsFlyer MCP

What you should know

  • Aggregated LTV data availability (including clicks,impressions and installs) is limited to 25 months (2 years + 1 month).
  • After April 1, 2026, aggregated LTV data older than 25 months is no longer accessible.
  • Queries or visualizations that request aggregated LTV data beyond the retention window may return partial or empty results.
  • For older date ranges, cohort and activity data may still be available, which can result in differences between datasets.