|User-level view-through attribution data is limited for TikTok For Business raw data.|
|Effective Date||October 23, 2021|
Where is it changing
|TikTok For Business integration and raw-data reports.|
Starting July 28, 2021, TikTok For Business introduced enhanced data privacy measures to protect people using their services. As such, TikTok For Business no longer provided advertisers with view-through attribution data at the device level.
Starting October 23, 2021, TikTok for Business is allowing some view-through conversion data. The following attribution fields in user-level sources such as raw data reports, Push API messages, and Pull API reports, are populated:
|Estimated roll-out plan||
|What's staying the same||Aggregate data reports continue to display view-through conversions.|
|Action required||Consider this change when consuming raw data.|
Bulletin: TikTok For Business limiting view-through user-level data
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