|User-level view-through attribution data displays as restricted for TikTok For Business raw data.|
|Effective Date||July 28, 2021|
Where is it changing
|TikTok For Business integration and raw-data reports.|
TikTok For Business introduced enhanced data privacy measures to protect people using their services. As such, TikTok For Business no longer provides advertisers with view-through attribution data at the device level.
Starting from the Effective Date, view-through conversions and the associated in-app events are displayed as a restricted media source. As a result, AppsFlyer might not attribute conversion-assisting impressions to TikTok For Business.
The associated attribution fields in user-level sources such as raw data reports, Push API messages, and Pull API reports, are not populated.
|What's staying the same||Aggregate data reports continue to display view-through conversions.|
|Action required||Consider this change when consuming raw data.|
Bulletin: TikTok For Business restricting view-through user-level data
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