What's new |
Get Facebook campaign raw data of ads that direct to Google Play Store using the Install Referrer. | ||||||||||||||||||||||||||||
What's changing |
Starting October 29, 2021, user-level attribution data (raw data) of users brought by Facebook after this date will be restricted. Facebook makes this data available to MMPs like AppsFlyer, but not to advertisers. However, if the ad directs users to Google Play Store, attribution fields are available to advertisers in the Google Install Referrer which must be integrated into your app. The fields provided via the referrer populate AppsFlyer raw data reports available to you and enable AppsFlyer to attribute users who don't have an advertising ID (LAT-enabled). Using the referrer mechanism requires AppsFlyer SDK V5.4+ Note! Referrer data has priority over data provided by API and isn't restricted. Data in the referrer is encrypted by Facebook and is decrypted using a key available to you in your Facebook developer account. You must provide us with the decryption key described in the actions required row. Campaign attribution fields available via the referrer:
Note:
When will AppsFlyer roll out this change?
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Data availability summary |
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Action required |
To get your decryption key from Facebook: [The following information is based on information provided to us by Facebook]
To enable the referrer mechanism in AppsFlyer.
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Update the decryption key via API |
[Coming soon] We will make an API that updates the decryption key.
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Raw data availability going forward |
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What's staying the same |
AppsFlyer continues to receive device-level data from Facebook, meaning that our attribution and reporting abilities (including multi-touch attribution, LTV, ROI, cohort, retention reports, fraud protection, Audiences, and other services) remain unchanged. See aggregate and analytics reporting tools. Note: If you provide us with the decryption key, we can attribute users who don't have an advertising ID (LAT-enabled). This improves attribution accuracy. For users attributed using the referrer mechanism, the channel parameter isn't currently available. This will change going forward. |
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Changes to attribution |
Deferred deeplinking via GCD will be available for Android apps using the Google Install Referrer mechanism. It isn't available for iOS apps. |
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FAQs |
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Bulletin: Action required—Get Facebook raw data using Google Install Referrer
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October 26, 2021:
The procedures to get your Install Referrer decryption key from Facebook and how to save it in AppsFlyer have been updated. Note! You'll be able to save the key in AppsFlyer starting Thursday, October 27, 2021, 12:00 UTC.
In addtion, we will release an API in the near future (about 2 weeks) that enables you to update the refferer key via API.
November 4, 2021: Starting yesterday, data provided by Facebook using the Google Install Referrer mechanism is avaialble in AppsFlyer raw data reports.
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