[Legacy] GMP DV360/CM (DoubleClick)—agency integration

At a glance: Allow agencies to manage your [Legacy] GMP integration with AppsFlyer.


At the end of Q2 2024, Google and AppsFlyer will be deprecating the legacy doubleclick_int integration. If you're using this integration, make sure to migrate to the new DV360 dv360_int integration as soon as possible to continue running campaigns and measuring them using GMP. See more details here.

Agency configuration

As part of advanced AppsFlyer integration with Google, AppsFlyer supports multiple calls to Google GMP. This enables Agencies to promote the same app on behalf of an advertiser using their own GMP integration parameters.

Adding a new agency configuration for Google GMP

To configure GMP under the agency's account please login to the client's app from the agency's account and follow the setup guide.

  • For CM360 (DCM360): For AppsFlyer to attribute an install to an agency, AppsFlyer must know the name of the agency. The name of the agency should be passed to AppsFlyer with the af_prt parameter found in the attribution link or via the referrer as part of the URL.
  • For DV360 (DBM): The Agency must configure their own Floodlights (src, cat, type, token). For the agency to do so, the advertiser must activate DV360 in their own account. The advertiser should only activate the integration. They don't need to configure any floodlight parameters.


Support for retargeting and reengagement

To enable support for retargeting and reengagement, the advertiser needs to enable retargeting when they activate the GMP in their account. The advertiser only needs to enable retargeting. They don't need to configure any floodlight parameters.


In-app event mapping

Agencies can have their own in-app event mapping with GMP, even if the advertiser client also has its own mapping. More details here.

How many agencies can work on GMP per app?

AppsFlyer supports up to ten different configurations per app including the advertiser's own configuration (that is, the advertiser's configuration and nine additional agency configurations).

Once the maximum number of configurations is reached, an existing configuration must be deleted before adding a new configuration.

Agency configuration vs. advertiser configuration

Agencies and Advertisers can both promote the same apps using GMP.

If you choose to run campaigns separately from the agency please take the following into consideration:

Distinct floodlight parameters

Floodlight parameters should not be shared between agencies and advertisers. If the advertiser and agency configure the integration with GMP using the same Floodlight parameters, the advertiser cannot view any data in their dashboard.

It is crucial that each party use different Floodlight parameters.