At a glance: Understand discrepancies between GMP and AppsFlyer.
Related reading
For a complete picture of working with Google Marketing Platform (GMP) in AppsFlyer, check out these articles:
- DV360/CM (DoubleClick)—overview
- DV360/CM (DoubleClick)—integration
- DV360/CM (DoubleClick)—CM360 and media source
- DV360/CM (DoubleClick)—DV360
- DV360/CM (DoubleClick)—agency integration
- DV360/CM (DoubleClick)—discrepancies (this article)
Discrepancy reasons
See the following to learn about discrepancies and how you minimize them.
Differences in attribution models
| Cause | Description | AppsFlyer's tip |
|---|---|---|
|
View-through attribution window |
View-through in DV360/CM360 attribution window is 14 days, while the AppsFlyer default window is 1-day. |
Set the view-through window in AppsFlyer to match the view-through set in DV360/CM360 set-up window. |
| Incorrect floodlight parameters |
Working with incorrect floodlight parameters could cause issues with attribution. |
Make sure that the floodlight parameters are always correct when you set the integration with DV360/CM360. |
| Multi-channel source attribution |
In AppsFlyer, the last media source that a click comes from gets attributed. A click can come from DV360/CM360, followed by a click from another media source. In such cases, GMP self-reports an install, but in AppsFlyer, the install goes to the other media source. |
In such cases, the AppsFlyer attribution decision is the one you should follow. |