Google Analytics integration—Setup – Help Center

At a glance: Send rich mobile attribution data from AppsFlyer to Google Analytics (GA). This feature works with iOS and Android apps.

Important!

Some media sources restrict sharing data with 3rd parties. AppsFlyer cannot share user-level data of users acquired through these media sources with 3rd party platforms or services. Installs from such media sources are sent as organic.

For more details and a list of media sources that restrict sharing data with 3rd parties, click here.

Note that AppsFlyer doesn't support integration with Google Analytics 4.

Notes concerning UTMs

AppsFlyer doesn't recommend manually adding UTM parameters to attribution links.

Doing so is only supported in cases where AppsFlyer directly sends the user to Google Play. In SRNs and ad networks that operate using server-to-server clicks, this is not supported. For example, if a user comes from an SRN or an ad network that reports clicks to AppsFlyer using server-to-server but sends the user to Google Play, AppsFlyer is unable to report these installs to Google Analytics.

Also, with UTMs AppsFlyer can only send installs to Google Analytics but not in-app events.

Reporting data to Google Analytics

For each new install or in-app event, a postback is sent from AppsFlyer to GA with the following attribution data:

AppsFlyer Fields	Google Analytics Dimensions
Media source name (pid parameter on the attribution link)	Source (utm_source)
Campaign name (c parameter on the attribution link)	Campaign (utm_campaign)
Google search Keywords	Keyword (utm_term)
Country code (GEO)	Country ISO Code
App ID (package name on the attribution link)	App ID
App Name (package name on the attribution link)	App Name
App Version	App Version
CID (Advertising ID for Android or IDFA for iOS)	Client Id - appears in the audience dashboard on Google Analytics
Type	Event Category
Event Name	Event Action / Event Label

AppsFlyer also sends organic installs and events data to GA. Organic data has no source information associated with it.

Setting up Google Analytics

Go to the dashboard of your app and click on Integrated Partners on the left menu.

Enter "Google Analytics" in the search field and click on its logo to open the Google Analytics configuration window.

The Google Analytics configuration window only makes use of the Integration tab.

For a detailed description of the Partner Configuration Window Header, click here.

Integration tab

General settings

Account ID

Google Analytics connects with AppsFlyer via a unique Account ID. If you don't already have it, you must obtain it from Google Analytics to continue with the integration.

Obtaining the account ID

From the Google Analytics admin window, copy your Tracking ID.

Paste the Tracking ID in the Account_ID field.

Click Save to finish if you only want to send mobile installations data to GA.

AppsFlyer and Google Analytics SDKs

If your app has both the AppsFlyer and GA SDKs integrated into it, then you must set the Client ID (CID) parameter value to match between the two SDKs. The GA SDK creates a unique CID upon initialization, while for AppsFlyer the value sent as CID is the unique Device ID (GAID for Android and IDFA for iOS). If these values are not matched, data in GA’s platform gets duplicated.

To avoid duplicate data reporting do the following:

Set the CID (in GA SDK) value to the unique Device ID (GAID or IDFA) of the new user.
Turn off Send CustomerUser ID instead of IDFA (see below).

If your app has only the AppsFlyer SDK, then no code changes are required.

Default postbacks

AppsFlyer sends automatic postbacks to Google.

Select All media sources, including organic to send postbacks for any user that installs your app.

In-app event settings

Enter the Account ID again, to enable in-app event postbacks.

In-app event postbacks

Turn on In-app event postbacks to enable sending in-app event postbacks to GA.

Select the events you wish to send to GA.

Important!

You can only select events that have been sent in the past. If the event you want to select isn't in the list, make sure it's sent at least once.

Attribution link tab

Attribution links are not available for Google Analytics.

Cost tab

Cost data is not supported in the integration with Google Analytics.

Ad revenue tab

Ad revenue is not supported in the integration with Google Analytics.

Permissions tab

Permissions are not available for Google Analytics.