Google Analytics integration—Viewing data

Viewing AppsFlyer data in Google Analytics reports

AppsFlyer sends installs and in-app events as events to GA. You can view the data that AppsFlyer sends on the events page in GA.

In your GA dashboard:

1. Click on Behavior in the left-hand side menu
2. Click on Events
3. Click on Overview

The screenshot above shows the event categories that AppsFlyer sends to GA. There are three types of events:

• Organic - installs, sessions, and in-app events of a user whose install is organic
• Regular - installs, sessions, and in-app events of a user whose install is attributed to a media source
• Re-Attribution - installs, sessions, and in-app events of a user whose install is attributed to a media source and a retargeting campaign

Currently, app open and events from re-engagement are reported but not under a re-engagement category. App open and events following re-engagement are reported to Google Analytics according to the install type that precedes the re-engagement. 

For example, a user installs the app after engaging an ad. A non-organic install is reported to Google Analytics. Sometime later, the user engages with a reengagement campaign and performs a few in-app events. The app open and next events are reported under a the regular (non-organic) install category. So the events appear under the regular-in-app event category. 

Viewing install data

1. In the overview page, click on regular-install
2. In the next view, click on Secondary dimension
3. Type the name of the dimension you want to view i.e. campaign or source/medium
   

   

4. Choose the secondary dimension

The table shows the name of the campaign for each install:

Viewing in-app event data

1. In the overview page, click on regular-in-app-event
2. Click on the event
   

   

3. In the next view, click on Secondary dimension
4. Type the name of the dimension you want to view i.e. campaign or source/medium.
   

   

5. Choose the secondary dimension

The table shows the name of the campaign (the selected secondary dimension) for each in-app event:

Viewing session data

Whenever a user opens the app, AppsFlyer sends an event to GA. The event is af_app_opened. This event is the equivalent of AppsFlyer session.

GA shows session data in two places:

1. The Audience overview page:
   

    Note

   The data here conforms to Google's definition of a session.

2. The event overview page:
   • In your GA dashboard click on Behavior in the left-hand side menu
   • Click on Events
   • Click on Overview
   • Click on regular-in-app-event or organic-in-app-event
   • Click on af_app_opened
     

    Note

   The data here conforms to AppsFlyer's definition of a session.