Google Analytics integration—viewing data

At a glance: Learn how AppsFlyer data is displayed in Google Analytics.

 Related reading

For a complete picture of working with Google Analytics in AppsFlyer, check out these articles:

Viewing AppsFlyer data in Google Analytics reports

AppsFlyer sends installs and in-app events as events to GA. You can view the data that AppsFlyer sends in the events page in GA.

In your GA dashboard:

  1. Click on Behavior in the left-hand side menu
  2. Click on Events
  3. Click on Overview

ga-events-af.png

The screenshot above shows the event categories that AppsFlyer sends to GA. There are three types of events:

  • Organic - installs, sessions, and in-app events of a user whose install is organic
  • Regular - installs, sessions, and in-app events of a user whose install is attributed to a media source
  • Re-Attribution - installs, sessions, and in-app events of a user whose install is attributed to a media source and a retargeting campaign

Currently, app open and events from re-engagement are reported but not under a re-engagement category. App open and events following re-engagement are reported to Google Analytics according to the install type that precedes the re-engagement. 

For example, a user installs the app after engaging an ad. A non-organic install is reported to Google Analytics. Sometime later, the user engages with a reengagement campaign and performs a few in-app events. The app open and next events are reported under a the regular (non-organic) install category. So the events appear under the regular-in-app event category. 

Viewing install data

  1. In the overview page, click on regular-install
  2. In the next view, click on Secondary dimension
  3. Type the name of the dimension you want to view i.e. campaign or source/medium

    secondary-dimension-campaign.png

  4. Choose the secondary dimension

The table shows the name of the campaign for each install:

secondary-dimension-campaign-data.png

Viewing in-app event data

  1. In the overview page, click on regular-in-app-event
  2. Click on the event

    af_purchase.png

  3. In the next view, click on Secondary dimension
  4. Type the name of the dimension you want to view i.e. campaign or source/medium

    event_source.png

  5. Choose the secondary dimension

The table shows the name of the campaign (the selected secondary dimension) for each in-app event:

secondary-dimension-source-data.png

Viewing session data

Whenever a user opens the app, AppsFlyer sends an event to GA. The event is af_app_opened. This event is the equivalent of AppsFlyer session.

 Important!

AppsFlyer and Google Analytics each have different definitions of and ways of counting sessions. See here to learn more.

GA shows session data in two places:

  1. The Audience overview page:

    af_ga_sessions.png

     Note

    The data here conforms to Google's definition of a session.

  2. The event overview page:
    • In your GA dashboard click on Behavior in the left-hand side menu
    • Click on Events
    • Click on Overview
    • Click on regular-in-app-event or organic-in-app-event
    • Click on af_app_opened

      af_app_opened.png

     Note

    The data here conforms to AppsFlyer's definition of a session.

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