Data Locker reports for agencies and marketing partners

At a glance: Reports listed in this article are available to you (agencies and [coming soon] marketing partners) in your Data Locker. Before we can share the data with you, the advertiser (app owner) must grant you data access as detailed in this article.

Data Locker reports for agencies and marketing partners

Related reading: Data Locker for partners

The following data sharing principles apply: 

  • Non-organic data: Must be attributed to you. We use the af_prt field to determine the traffic attributed to you. 
  • Organic data: Requires explicit advertiser permission. 
  • Data Locker: A subscription is not required for advertisers.
  • [Coming soon] Non-organic data attributed to other partners.

Permissions required per report (granted by the advertiser)

The permissions required per report are listed in the table that follows. You, the agency or marketing partner, must ask the advertiser to perform the procedure that follows. 

To grant permission to an agency or marketing partner by an advertiser: 

  1. This procedure must be performed by an advertiser team member having the necessary permissions. 
  2. In AppsFlyer, go to Configuration > Integration Partners.
  3. Select the integration partner (agency or [coming soon] marketing partner).
  4. Go to the Permissions tab. 
  5. Grant data access permissions using the table that follows as a guide. You must grant the permissions according to your data sharing policies. 
Report type (topic) Permissions required (granted by the advertiser) Data freshness* Available to
Cohort unified
  • Access retention and cohort report
  • Access aggregate organic data
  • [Coming soon] Attributed to other partners
Daily 
  • Agencies
  • [Coming soon] Marketing partners
Cohort user acquisition
  • Access retention and cohort report
  • Access aggregate organic data
  • [Coming soon] Attributed to other partners
Daily
  • Agencies
  • [Coming soon] Marketing partners
Cohort retargeting
  • Access retention and cohort report
  • Access aggregate organic data
  • [Coming soon] Attributed to other partners
Daily 
  • Agencies
  • [Coming soon] Marketing partners

* Key to abbreviations

Daily:

  • Reports are streamed to the h=23 folder.
  • These reports are typically available by 09:00-12:00 UTC in the h=23 folder of the preceding day.
  • For example, the report for data generated on Monday is in the Monday h=23 folder.
  • The data is available on Tuesday:
    • For aggregated campaign performance: After 10:00 UTC.
    • For ad revenue signals: After 21:00 UTC.
    • For blocked clicks & impressions, and failed click signatures: After 07:00 UTC.
Reports available to agencies and marketing partners

 

Was this article helpful?