Vizio integration with AppsFlyer

At a glance: Integrate your Vizio Connected TV (CTV) app (channel) with AppsFlyer to receive attribution and event data for your campaigns on Vizio.

Related reading: CTV, PC, and console platform overview

About Vizio CTV attribution

The Vizio SmartCast OS for streaming runs across all Vizio TVs.

CTV apps streaming on Vizio can integrate with AppsFlyer via API to receive attribution data and performance measurements about which sources (non-organic or organic) and paid campaigns drive app open and in-app events. Marketers rely on these insights to measure and optimize marketing activities.

The Vizio API integration supports:

  • Vizio Smart TVs. 
  • CTV-to-CTV attribution and event recording. Meaning, attribution and recording of Vizio first app opens (the equivalent of installs) and events that occur on a user's Vizio device.

Vizio attribution flow


Integration procedures

The following table lists the tasks required to integrate your Vizio CTV app with AppsFlyer. To record your progress, download this spreadsheet.

Task Actions Who's involved

App setup


API integration with your app

Integrate the AppsFlyer CTV API into your CTV app with commands to report the following events to AppsFlyer.

  • First opens
  • In-app events
  • Sessions

Note: First app opens must be reported before in-app events and sessions.

To report owned media engagements, integrate the impression engagement API.

App developer
Partner integration Marketer
Reports setup Set up Data Locker to receive user-level raw data reports. Data engineer 

Integrate the AppsFlyer Vizio API into your app

The developer must: 

  • Integrate the API. This enables the app to report first opens, in-app events, and sessions
    Note: First opens must be reported before in-app events and sessions.
  • Send events using the API. Tell your developer which events to send.
  • To report owned media engagements, integrate the impression engagement API.

Add Vizio ad network

To record attributions and in-app events from Vizio, you must connect AppsFlyer to Vizio as an integrated ad network.

To set up Vizio as an integrated partner:

  1. In AppsFlyer. go to Configuration > Active Integrations.
  2. Select Vizio.
    The Vizio partner integration page displays.
  3. Go to the Integration tab.
  4. Turn on Activate partner. See partner activation/deactivation.
  5. [Optional] Turn on View-through attribution.
  6. Click Save Integration.

View data


The Overview dashboard gives advertisers a real-time window into the lifetime value (LTV) performance of users, based on subscription, in-app purchases, and ad monetization. LTV metrics are calculated from the attribution date until the present.

To open the dashboard:

  • In AppsFlyer, select your CTV app and go to Dashboards > Overview.
    The dashboard opens, with the settings and filters, headline metrics, charts, and table, relevant for CTV.

Tip! Familiarize and experiment with the dashboard and use our Overview dashboard V2 article as a reference guide.


Vizio raw data reports, as seen in the list that follows, are available via Data Locker (Premium feature; requires subscription). Click on a report type to view a sample. 

The list of fields available in reports is in the raw data field dictionary.

Traits and limitations

Trait Remarks

Not currently supported

View-through attribution

Default is 24 hours