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Bulletin: Data freshness update for Activity metrics in My Dashboards

  • Updated
SectionDetails
What's new

We're updating data freshness (how soon new events appear) for Activity metrics in My Dashboards. Events from web, connected TV (CTV), PC, and console apps will appear faster. Events from mobile apps will appear slightly slower than they do today.

Expected freshness for Activity metrics:

  • Web apps: Up to 3.5 hours
  • CTV, PC, and console apps: Up to 50 minutes
  • Mobile apps: Up to 70 minutes
Effective dateStarting October 25, 2026, the update rolls out gradually over the next two weeks.
Action requiredNo action is required. The change applies automatically.
What you should know

Keep the following in mind:

  • Who this affects: All advertisers, agencies, and partners.
  • Activity metrics only: Cohort and lifetime value (LTV) periods aren't affected.
  • Classic attribution only: The update applies to Classic attribution. Cross-platform data freshness in My Dashboards remains daily.
  • LTV metrics for CTV, PC, and console apps: Freshness doesn't change. Data continues to appear in real time.
  • Ad revenue metrics: Freshness doesn't change in My Dashboards. Data stays continuous and appears 15 to 60 minutes after the event occurs.
  • Gradual rollout: The change reaches accounts gradually. You might see the new freshness at any point during the rollout.