Related reading: CTV overview
About LG CTV attribution
The LG Webos OS for streaming runs across all LG TVs.
CTV apps streaming on LG can integrate with AppsFlyer via API to receive attribution data and performance measurements about which sources (organic) and campaigns drive app open and in-app events. Marketers rely on these insights to measure and optimize marketing activities.
The LG API integration supports:
- LG Smart TVs.
- CTV-to-CTV attribution and event recording. Meaning, attribution and recording on a user's LG device.
Integration procedures
The following table lists the tasks required to integrate your LG CTV app with AppsFlyer. To record your progress, download this spreadsheet.
| Task | Actions | Who's involved |
|---|---|---|
|
App setup |
Marketer | |
|
API integration with your app |
Integrate the AppsFlyer LG API into your CTV app with commands to report the following events to AppsFlyer.
Note: First app opens must be reported before in-app events and sessions. To report owned media engagements, integrate the impression engagement API. |
App developer |
| Reports setup | Set up Data Locker to receive user-level raw data reports. | Data engineer |
Integrate the AppsFlyer LG API into your app
The developer must:
- Integrate the API. This enables the app to report first opens, in-app events, and sessions.
Note: First opens must be reported before in-app events and sessions. - Send events using the API. Tell your developer which events to send.
- To report owned media engagements, integrate the impression engagement API.
View data
Dashboard
The Overview dashboard gives advertisers a real-time window into the lifetime value (LTV) performance of organic users, based on subscription, in-app purchases, and ad monetization. LTV metrics are calculated from the attribution date until the present.
To open the dashboard:
- In AppsFlyer, select your CTV app and go to Dashboards > Overview.
The dashboard opens, with the settings and filters, headline metrics, charts, and table, relevant for CTV.
Tip! Familiarize and experiment with the dashboard and use our Overview dashboard V2 article as a reference guide.
Reports
LG raw data reports, as seen in the list that follows, are available via Data Locker (Premium feature; requires subscription). Click on a report type to view a sample.
The list of fields available in reports is in the raw data field dictionary.
Traits and limitations
| Trait | Remarks |
|---|---|
| Non-organic sources |
Coming soon |
| Retargeting |
Not supported |
| Delete app |
Must contact CSM |
| Transfer app |
Not supported. App can't be transferred to another AppsFlyer account. |
| Account users |
Access to data can't be restricted. |