Bulletin: Ad revenue update for cohort reports

For:
Marketers
Last update:

What's new

Ad revenue calculations in Cohort reports will be fully aligned with LTV reports. This only impacts customers with non-UTC timezone settings.

Effective date

August 3, 2022

Where
  • Cohort dashboard
  • Cohort API
  • Cohort analytics via Data Locker
What you must know
  • You don't need to do anything.
  • Customers in non-UTC timezones should expect the following experiences:
    • UTC+ timezones should expect a drop in ad revenue on Day 0 and a spike on Day 1 starting on the effective date.
    • UTC- timezones should expect a spike on Day 0 and a drop on Day 1 starting on the effective date.