Getting started & FAQ
AppsFlyer account and dashboard
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Getting started
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App basics
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AppsFlyer account
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AppsFlyer platform
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Dashboards
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Overview dashboard—user acquisition and retargeting LTV
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iOS metrics in the Overview dashboard (SKAN and AppsFlyer metrics side-by-side)
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SKAdNetwork (SKAN) overview dashboard by AppsFlyer
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Activity dashboard
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Events dashboard
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Retention dashboard
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Cohort dashboard
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Custom dashboards
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SDK information (version & consent) dashboard
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Cost and Ad Revenue Status dashboard
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Advanced filter and group by options in events and activity dashboards
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Overview dashboard—user acquisition and retargeting LTV
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FAQs
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Device identifiers
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Opening and viewing support tickets
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LTV vs. Activity data
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Assisted installs explained
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Organic vs. non-organic installs
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What is a loyal user
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Conversion rate metrics explained
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Session counting explained
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Do I need to integrate the AppsFlyer SDK?
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About exceeded dimensions and cardinality limits
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Organic search keywords
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Device identifiers
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Privacy and security
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Google safety section form
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Aggregated Advanced Privacy framework
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Report generation quotas (rate limitations)
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Preparing for the App Store review—nutrition labels
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User opt-in/opt-out in the AppsFlyer SDK
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Raw data content restriction—media source or user identifiers
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Implementing OpenGDPR API
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Opting out users for developers
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AppsFlyer server IP address ranges (allowlisting)
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IP masking
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AppsFlyer HTTPS/SSL encryption policy support
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Google safety section form
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What's new and announcements
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Quickstart guide & FAQ to iOS 14, ATT, and SKAN
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What's new in AppsFlyer
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Bulletin: OneLink short URL TTLs automatically extend
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Bulletin: Additional parameters available for deep linking existing users
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Bulletin: Meta ads app ownership verification
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Bulletin: New field in SKAN attribution messages via Push API
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Bulletin: Protect360 and ProtectLITE dashboards display fraud from organic sources
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Bulletin: Action required—Get Facebook raw data using Google Install Referrer
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Bulletin: Smart Banners support multiple media sources for attribution
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Bulletin: TikTok For Business limiting view-through user-level data
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Bulletin: Aggregated data change to data freshness rate
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Bulletin: Measure ad revenue generated during the SKAdNetwork activity window
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Bulletin: Apple Search Ads sign-in error and solution
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Bulletin: OneLink redirection to third-party Android app stores
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Bulletin: Protect360 post-attribution report update
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Bulletin: Validation Rules
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Bulletin: Changes to field values in raw-data and getConversionData in the SDK
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Bulletin: Ad revenue reporting change
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Bulletin: Additional retargeting KPI—ad network impressions
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Campaign name-change rollout
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Links to AppsFlyer SDK release notes
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Quickstart guide & FAQ to iOS 14, ATT, and SKAN