Attribution and deep linking

User acquisition and retargeting guides

People-based attribution
General
- ★ Attribution model explained
- Re-attribution window explained
Attribution guides
Deep linking with OneLink
Retargeting
- ★ Retargeting attribution guide
Attribution FAQs
TV attribution
Validation rules
- Validation rules for app owners
- Validation Rules for integrated partners
Discrepancies
- Apple App Store (itunes) install validation