Attribution & deep linking
Remarketing & People-Based Attribution
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General
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Attribution guides
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Preload (presinstall) attribution using Google Play Auto Install
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Conversion data payloads and scenarios
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Ad revenue attribution guide
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Revenue attribution overview
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Subscription attribution—Overview
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Subscription attribution—Server-to-server events
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Subscription attribution—In-app event
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View-through attribution guide
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Setting up multi-store Android attribution
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Working with affiliate marketers
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AppsFlyer A/B testing guide
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Attributing Android apps in the Chinese domestic market
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Podcast attribution guide
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Preload (presinstall) attribution using Google Play Auto Install
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Deep linking using OneLink
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OneLink overview
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Export OneLink URLs
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OneLink™ 1/4: Converting users from owned media
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OneLink™ 2/4: Sending existing users to open your app
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OneLink™ 3/4: Deep linking existing users to specific pages
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OneLink™ 4/4: Deferred deep linking of new users to specific content
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OneLink troubleshooting and FAQ
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OneLink API
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OneLink bulk link creation
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Implementing Branded Domains
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OneLink long URLs
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OneLink overview
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SKAN and iOS attribution
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Single Source of Truth (SSoT) guide for iOS attribution
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SKAN Conversion Studio
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SKAdNetwork (SKAN) solution guide
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SKAN CV Decode (map your CV to events)
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Send SKAN postback copies directly to AppsFlyer (iOS 15+)
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ATT implications (iOS 14+) and deprecation of LAT
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Apple App Store (itunes) install validation
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Impact of Apple Limit Ad Tracking on attribution (before iOS 14)
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Single Source of Truth (SSoT) guide for iOS attribution
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Retargeting
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Audiences & Incrementality
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Audiences guide
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Incrementality guide
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Incoming partner connection—Amplitude
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[Legacy] Audiences—import procedures (V1.0)
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Audiences—Additional Identifiers API
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Incoming partner connection—Braze
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Audiences user identifier policy
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Audiences—additional identifiers
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Audiences—User attributes
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Audiences—partner connections
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Audiences—import an audience
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Running an Incrementality experiment
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Audiences guide
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People-Based Attribution (PBA)
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People-Based Attribution (PBA)—getting started
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Onboarding guide to People-Based Attribution
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PBA brand bundles and settings
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Using PBA dashboards
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PBA Website Attribution dashboard
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PBA Web-Assisted Installs
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PBA Conversion Paths dashboard
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PBA Web SDK integration guide
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Web Server-to-server events API for PBA (Web-S2S)
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Test PBA web SDK integration
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Troubleshooting the web SDK
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PBA media source attribution rules
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PBA raw data reports
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Integrating Google Ads auto-tagging (gclid) campaign data into PBA
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People-Based Attribution vs. Google Analytics
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People-Based Attribution (PBA)—getting started
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CTV attribution
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TV-to-app attribution