Analytics, Reports and APIs

Performance Reports

• Measuring Campaign Cost, Clicks, Impressions, ROI and eCPI
• How is the Dashboard Revenue Calculated?
• How Does AppsFlyer Define a "Loyal User"?
• Geo Performance Report
• Partners/Media Source Report
• Daily Report

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APIs

• AppsFlyer Data Locker
• Master API - Customizable Aggregated Data API
• API Policy
• Push APIs - Installation and Conversion Notification APIs
• Push API Data Structure - Android
• Push API Data Structure - iOS

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Raw Data Reports

• V4 vs V5 Raw Data Reports
• Organic Raw Data Reports
• Non-Organic Uninstall Raw Data Reports
• Raw Data Reports V5
• How Can I Export Report Data to CSV?
• Android Installation Report

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Active Fraud Insights

• Active Fraud Insights Overview
• AppsFlyer's Automatic Anti-Fraud Protection
• Active Fraud Insights Dashboard
• Fraud Prevention Raw Data Reports
• Best Practices for Detection of Mobile Fraud
• Apple Store (iTunes) Install Validation

Data

• Agency Data Transparency - For Agencies
• What Types of Data Does AppsFlyer Provide?
• Which Platforms Does AppsFlyer Support?

Facebook Performance Reports

• Facebook Partners Report
• Facebook Re-Engagement Report
• Facebook Geo Performance Report
• Facebook Daily Report

Facebook Raw Data Reports

• Facebook iOS In-App Events Report
• Facebook iOS Installation Report
• Facebook Android Installation Report
• Facebook Android In-App Events Report

Advanced Analytics

• Activity Report
• Audiences
• Audiences Partners Integrations
• AppsFlyer Pivot
• How is AppsFlyer's Cohort Report Calculated?
• What is the Retention Report and What is its Purpose?

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Raw Data Reports (OLD)

• Android In-App Events Postbacks Report
• iOS In-App Events Postbacks Report
• iOS Installation Report
• Android Installation Report
• iOS In-App Events Report
• Android In-App Events Report

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