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  1. Help Center
  2. Attribution & deep linking
  3. People-Based Attribution (PBA)

People-Based Attribution (PBA)

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  • People-Based Attribution (PBA)—getting started
  • Onboarding guide to People-Based Attribution
  • PBA brand bundles and settings
  • Using PBA dashboards
  • PBA Website Attribution dashboard
  • PBA Web-Assisted Installs
  • PBA Conversion Paths dashboard
  • PBA web SDK integration guide
  • Web Server-to-server events API for PBA (Web-S2S)
  • Test PBA web SDK integration
  • Troubleshooting the web SDK
  • PBA media source attribution rules
  • Raw-data reports for PBA
  • Integrating Google Ads auto-tagging (gclid) campaign data into PBA
  • People-Based Attribution vs. Google Analytics

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