- People-Based Attribution (PBA)—getting started
- Onboarding guide to People-Based Attribution
- PBA brand bundles and settings
- PBA Web SDK integration guide
- Web Server-to-server events API for PBA (Web-S2S)
- Test PBA web SDK integration
- Troubleshooting the web SDK
- PBA media source attribution rules
- PBA website attribution URL best practices
- PBA raw data reports
- Integrating Google Ads auto-tagging (gclid) campaign data into PBA
- People-Based Attribution vs. Google Analytics
People-Based Attribution (PBA)
Set up, test, and troubleshoot People-Based Attribution (PBA)