Guía de Apple Search Ads

At a glance: Apple Search Ads (ASA), an AppsFlyer SRN integrated partner, assists users visiting the App Store to find your app using keywords. ASA attributed installs aren't reported by SKAdNetwork. 

Actualización de iOS 14: cambios en la integración de Apple Search Ads

Changes to the Apple Search ads integration starting February 15, 2021.

Apple Search Ads functions independently of SKAdNetwork and deterministically attributes users. This means that for users attributed to ASA you have the full range of features and measurement provided by our LTV attribution model. 

La relevancia de tu aplicación con respecto a la consulta de búsqueda en la App Store determina si tu anuncio es el que se muestra. La respuesta del usuario a un anuncio es una señal importante de la relevancia del mismo. Si nadie toca el anuncio, ASA deja de mostrarlo.

ASA offers click-based mobile attribution, user retargeting, and cost data via API (with an Xpend subscription).

Apple Search Ads functions independently of SKAdNetwork and deterministically attributes users. This means that for users attributed to ASA you have the full range of features and measurement provided by our LTV attribution model. 

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