Explaining AppsFlyer invoice charges

At a glance: Take a look at AppsFlyer plans and how to calculate units that will appear on your next invoice.

Planes de AppsFlyer

Your invoice content depends on your plan and any add-on premium features. See AppsFlyer plans, features, and plan comparisons for more information.

Las características premium son complementos de tu plan. Por ejemplo, Protect360 (protección contra el fraude móvil), Audiences, Tabla dinámicaData Locker. Consulta con tu CSM o ponte en contacto con hello@appsflyer.com

Chargeable units

Monthly invoices can vary and this is primarily due to the number of units attributed to you by AppsFlyer. 

Invoiced units

The table includes chargeable units. For more information, check the details of your AppsFlyer plan.  

Chargeable units Descripción Learn more
Instalaciones no orgánicas Attributed new app installs. Overview dashboard
Re-engagements Existing users engage in a retargeting campaign; this leads to app launches. Retargeting dashboard
Re-attributions Los antiguos usuarios se involucran en una campaña de retargeting; esto lleva a nuevas instalaciones e inicios de la aplicación. Retargeting dashboard

Sample calculation

Calculate the number of units (per app) consumed during the previous month.

1. Non-organic installs (NOI)

  1. Go to the Overview dashboard > Click the datepicker > Select Last month.


  2. Set the media source and Geo (country) filters to All.
    Note the number of non-organic installs. 
    In this example: 137,620.



2. Retargeting (re-attributions + re-engagements)

In the side navigation menu, go to Retargeting.
Note the number of Conversions.
In this example: 7,964+14,183=22,147



3. Total

Calculate the total number of units: NOI (step 1) + retargeting conversions (step 2). 
In this example: 137,620+22,147=159,767

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