Pengantar
Anda dapat menyinkron data atribusi dan analisis pemasaran dengan platform data internal Anda menggunakan Push API.
Push API memungkinkan pemasang iklan untuk menerima pesan data lengkap via permintaan HTTP dari AppsFlyer ke endpoint mana pun. Pesan Push API dapat dikirimkan untuk setiap instalasi, in-app event, atau event retargeting yang berhasil, baik secara organic atau non-organic.
Pesan dikirimkan hampir secara real-time, artinya pesan biasanya dikirim dalam waktu beberapa detik setelah tindakan dilakukan, namun dapat memerlukan waktu hingga dua menit.
Secara default, data dikirimkan via metode http POST atau GET dan dalam format JSON.
Untuk daftar lengkap kolom dan contoh pesan, klik di sini.
Untuk deskripsi kolom, silakan baca ini.
Siapa yang Harus Menggunakan Push API?
-
Pemasang iklan yang ingin data atribusinya akurat dikirimkan ke server mereka hampir secara real-time
Gabungkan data user Anda dengan data atribusi AppsFlyer mendetail saat itu juga, khususnya untuk tujuan analisis dan segmentasi. [Jika Anda mendasarkan flow app pada data atribusi secara real time, yaitu dalam waktu 5 detik sejak app dibuka pertama kalinya, sebaiknya Anda menggunakan conversion data API AppsFlyer] -
Pemasang iklan yang memiliki database kompleks
Jika Anda ingin mengirimkan data ke database yang berbeda di sistem dengan tujuan mengumpulkan data install/in-app event/organic/non-organic, Push API dapat melakukannya dengan konfigurasi 2 menit yang mudah, sehingga akan menghemat sumber daya pengembangan Anda yang berharga. -
Pemasang iklan yang bekerja dengan platform pengumpulan data eksternal
Dengan Push API, Anda dapat mengirim data install atau event apa pun ke sistem eksternal cukup dengan memberikan URL endpoint mereka
Catatan
- Push API adalah fitur premium AppsFlyer yang dapat dibeli sebagai bagian dari paket Akses API. Paket ini tersedia secara gratis bagi akun dengan subskripsi tertentu.
Hubungi CSM atau tim bantuan AppsFlyer jika Anda membutuhkan detail selengkapnya. - Klik di sini untuk informasi tentang memilih API data yang paling cocok untuk Anda
- Klik di sini untuk mempelajari manfaat penggunaan Push API bersama dengan Pull API
Konfigurasi Push API
Catatan
Push API hanya dapat dikonfigurasi oleh pemilik akun. Anggota tim dapat melihat konfigurasi Push API, namun tidak dapat mengeditnya. Konfigurasi Push API tidak tersedia untuk partner dan agensi.
Menambahkan Postback Push API
- Di dashboard, di menu sebelah kiri pada bagian Integration, pilih API Access
- Scroll ke bawah ke bagian Push API , lalu klik Add Postback
Catatan
Anda dapat mengonfigurasikan hingga 6 endpoint Push API.
- Masukkan URL endpoint yang menerima postback
- Pilih metode POST atau GET
Penting!
Pembatasan sebagai berikut berlaku:
- Endpoint harus berupa URL yang valid
- Endpoint harus berupa nama domain yang valid - hanya huruf, angka, dan tanda hubung yang diizinkan dalam nama domain
- Jika Anda menentukan endpoint pihak ketiga, harap perhatikan bahwa beberapa media source tidak mengizinkan data mereka untuk dibagikan dengan platform dan layanan pihak ketiga.
- Endpoint yang sama hanya dapat digunakan satu kali per app
- Push API hanya mendukung penggunaan port 80 dan 443
- Jika Anda memilih menggunakan metode GET, pastikan untuk tidak menambahkan parameter kueri ke URL
- Pilih data yang ingin Anda kirim. Anda dapat memilih hingga 8 dataset yang berbeda. Setiap postback membutuhkan setidaknya satu set data.
Catatan
Push API Organic adalah paket premium AppsFlyer. Untuk informasi lebih lanjut, hubungi CSM Anda.
- Klik Simpan
Setelah Anda menyimpan perubahan, untuk setiap konversi, data akan dikirim ke URL endpoint Anda dalam format yang disediakan di dokumen ini.
Catatan
Kolom tambahan dapat ditambahkan ke struktur JSON kapan pun tanpa pemberitahuan sebelumnya. Ikuti artikel ini untuk mendapat informasi tentang perubahan API.
Saat ini, parameter kunci API tidak didukung sebagai bagian dari Push API.
Menguji Postback
Setelah Anda mengatur endpoint postback, lakukan pengujian endpoint dengan mengklik Send Test yang terletak di sebelah kolom postback.
Jika endpoint valid dan merespons permintaan Push API, pesan Test sent successfully akan muncul di bawah Send Test. Sebaliknya, pesan Test failed akan muncul jika gagal.
Contoh Isi Permintaan untuk Pengujian Postback Push API
Ini adalah contoh isi permintaan yang kami kirim saat Anda klik Send Test.
{
"device_model": "GT-I9300",
"fb_adgroup_id": "6032793211234",
"download_time": "2015-10-28 00:18:00",
"operator": "Vodafone IN",
"click_time": "2015-10-28 12:17:37",
"agency": null,
"ip": "115.98.114.125",
"cost_per_install": null,
"fb_campaign_id": "6032793121234",
"imei": "358422050231234",
"is_retargeting": false,
"app_name": "[App Name Comes Here]",
"re_targeting_conversion_type": null,
"android_id": "449021d533061234",
"city": "London",
"af_sub1": null,
"af_sub2": null,
"event_value": null,
"af_sub3": null,
"fb_adset_name": "FACEBOOK_ADSET_TEST",
"af_sub4": null,
"customer_user_id": "1234-5678",
"mac": null,
"af_sub5": null,
"campaign": "FACEBOOK_CAMPAIGN_TEST",
"event_name": null,
"currency": null,
"install_time": "2015-10-28 12:18:36",
"fb_adgroup_name": "FACEBOOK_ADGROUP_TEST",
"event_time": "2015-10-28 12:18:36",
"platform": "android",
"sdk_version": "1.17",
"appsflyer_device_id": "1446034686662-8619927357095541234",
"wifi": true,
"advertising_id": "95e55150-1111-2222-3333-3e0c8c1d9978",
"media_source": "Facebook Ads",
"country_code": "GB",
"http_referrer": null,
"fb_campaign_name": "FACEBOOK_CAMPAIGN_TEST",
"click_url": null,
"carrier": "Vodafone",
"language": "English",
"app_id": "[App ID Comes Here]",
"app_version": "4.4.1",
"attribution_type": "regular",
"af_siteid": null,
"os_version": "4.3",
"fb_adset_id": "6032793131234",
"device_brand": "samsung",
"event_type": "install",
"af_ad": "a86721874",
"af_ad_id": "123245353",
"af_ad_type": "Banner_210X600",
"af_adset": "3gvow",
"af_adset_id": "3gvow",
"af_c_id": "3e025",
"af_channel": "youtube",
"af_cost_currency": "USD",
"af_cost_model": "cpi",
"af_cost_value": "0.0750",
"af_keywords": "key1 key2 key3"
}Penting!
Endpoint API Anda harus mengembalikan kode status 200. Jika endpoint API mengembalikan kode status selain 2xx, artinya permintaan Push API gagal.
Menghapus Postback
- Klik Remove Postback di sebelah kanan postback.
- Klik Save setelah menghapus postback agar perubahan diterapkan.
Peringatan
Jika klien penerima gagal untuk mengumpulkan pesan push dengan benar, maka pesan tidak dapat dikirimkan kembali. Jika klien mengalami periode nonaktif dan kehilangan pesan push, Anda selalu dapat menggantikannya dengan pull API.
Pemberian Izin IP
Kami menyarankan untuk memberikan izin pada IP AppsFlyer di network/platform internal Anda agar dapat menerima panggilan Push API dari AppsFlyer dengan sukses.
Kunjungi link berikut untuk daftar IP AppsFlyer terbaru.
Dukungan TLS
Push API AppsFlyer mendukung versi TLS berikut
- 1.0
- 1.1
- TLS v1.0
Protokol Handshake akan gagal jika endpoint target hanya mendukung TLS v1.2 (pastikan endpoints Anda mendukung versi sebelumnya).
Struktur Push API
Push API mendukung data in-app event dan juga data install, baik install organic maupun non-organic. Push API juga mengirimkan data kampanye retargeting yang menyajikan re-attribution dan re-engagement.
Kolom Yang Didukung
Tabel di bawah menunjukkan semua kolom yang tersedia via Push API untuk event organic atau non-organic.
Y - bagian ini muncul dengan angka asli atau nilai kosong
N - bagian ini tidak pernah ada atau memiliki nilai kosong
| Kolom | Install Non-Organic | Install FB | Install TW | Install Organik | In-App Non-Organic | In-App FB | In-App TW | In-App Organic |
|---|---|---|---|---|---|---|---|---|
| attributed_touch_type | Y | Y | Y | N | Y | Y | Y | N |
| attributed_touch_time | Y | Y | Y | N | Y | Y | Y | N |
| event_type | Y | Y | Y | Y | Y | Y | Y | Y |
| attribution_type (Organic atau Reguler) |
Y | Y | Y | Y | Y | Y | Y | Y |
| click_time | Y | Y | Y | Y | Y | Y | Y | Y |
| download_time | Y | Y | Y | Y | Y | Y | Y | Y |
| install_time | Y | Y | Y | Y | Y | Y | Y | Y |
| media_source | Y | Y | Y | Y | Y | Y | Y | Y |
| agency | Y | Y | Y | Y | Y | Y | Y | Y |
| af_channel | Y | Y | Y | N | Y | Y | Y | N |
| af_keywords | Y | Y | Y | iOS: Y And: N |
Y | Y | Y | N |
| campaign | Y | Y | Y | Y | Y | Y | Y | Y |
| af_c_id | Y | Y | Y | N | Y | Y | Y | N |
| af_adset | Y | Y | Y | N | Y | Y | Y | N |
| af_adset_id | Y | Y | Y | N | Y | Y | Y | N |
| af_ad | Y | Y | Y | N | Y | Y | Y | N |
| af_ad_id | Y | Y | Y | N | Y | Y | Y | N |
| fb_campaign_name | Y | Y | Y | Y | Y | Y | Y | Y |
| fb_campaign_id | Y | Y | Y | Y | Y | Y | Y | Y |
| fb_adset_name | Y | Y | Y | Y | Y | Y | Y | Y |
| fb_adset_id | Y | Y | Y | Y | Y | Y | Y | Y |
| fb_adgroup_name | Y | Y | Y | Y | Y | Y | Y | Y |
| fb_adgroup_id | Y | Y | Y | Y | Y | Y | Y | Y |
| af_ad_type | Y | Y | Y | N | Y | Y | Y | N |
| af_siteid | Y | Y | Y | Y | Y | Y | Y | Y |
| af_sub1 | Y | Y | Y | Y | Y | Y | Y | Y |
| af_sub2 | Y | Y | Y | Y | Y | Y | Y | Y |
| af_sub3 | Y | Y | Y | Y | Y | Y | Y | Y |
| af_sub4 | Y | Y | Y | Y | Y | Y | Y | Y |
| af_sub5 | Y | Y | Y | Y | Y | Y | Y | Y |
| http_referrer | Y | Y | Y | Y | Y | Y | Y | Y |
| click_url | Y | Y | Y | Y | Y | Y | Y | Y |
| af_cost_model | Y | N | N | N | Y | Y | Y | N |
| af_cost_value | Y | N | N | N | Y | Y | Y | N |
| af_cost_currency | Y | N | N | N | Y | Y | Y | N |
| cost_per_install | Y | N | N | Y | Y | Y | Y | Y |
| is_retargeting | Y | Y | Y | Y | Y | Y | Y | Y |
| re_targeting_conversion _type |
Y | Y | Y | Y | Y | Y | Y | Y |
| country_code | Y | Y | Y | Y | Y | Y | Y | Y |
| city | Y | Y | Y | Y | Y | Y | Y | Y |
| ip | Y | Y | Y | Y | Y | Y | Y | Y |
| wifi | Y | Y | Y | Y | Y | Y | Y | Y |
| mac | Y | Y | Y | Y | Y | Y | Y | Y |
| operator - hanya Android | Y | Y | Y | Y | Y | Y | Y | Y |
| carrier - hanya Android | Y | Y | Y | Y | Y | Y | Y | Y |
| bahasa | Y | Y | Y | Y | Y | Y | Y | Y |
| appsflyer_device_id | Y | Y | Y | Y | Y | Y | Y | Y |
| advertising_id | Y | Y | Y | Y | Y | Y | Y | Y |
| android_id - hanya Android | Y | Y | Y | Y | Y | Y | Y | Y |
| customer_user_id | Y | Y | Y | Y | Y | Y | Y | Y |
| imei - hanya Android | Y | Y | Y | Y | Y | Y | Y | Y |
| idfa - hanya iOS | Y | Y | Y | Y | Y | Y | Y | Y |
| platform | Y | Y | Y | Y | Y | Y | Y | Y |
| os_version | Y | Y | Y | Y | Y | Y | Y | Y |
| app_version | Y | Y | Y | Y | Y | Y | Y | Y |
| sdk_version | Y | Y | Y | Y | Y | Y | Y | Y |
| app_id | Y | Y | Y | Y | Y | Y | Y | Y |
| app_name | Y | Y | Y | Y | Y | Y | Y | Y |
| bundle_id | Y | Y | Y | Y | Y | Y | Y | Y |
| event_time | Y | Y | Y | Y | Y | Y | Y | Y |
| event_name | Y | Y | Y | Y | Y | Y | Y | Y |
| event_value | Y | Y | Y | Y | Y | Y | Y | Y |
| currency | Y | Y | Y | Y | Y | Y | Y | Y |
|
download_time_selected |
Y | Y | Y | Y | Y | Y | Y | Y |
| click_time_selected _timezone |
Y | Y | Y | Y | Y | Y | Y | Y |
| install_time_selected _timezone |
Y | Y | Y | Y | Y | Y | Y | Y |
| event_time_selected _timezone |
Y | Y | Y | Y | Y | Y | Y | Y |
| selected_currency | Y | Y | Y | Y | Y | Y | Y | Y |
| revenue_in_selected _currency |
N | N | N | N | Y | Y | Y | Y |
| cost_in_selected_currency - hanya iOS | Y | Y | Y | Y | N | N | N | N |
Parameter Spesifik Push API
Beberapa parameter Push API dipanggil secara berbeda dibandingkan dengan laporan V5. Ada juga beberapa parameter yang terdapat di Push API, namun tidak pada sumber V5 lain. Anda dapat melihatnya pada tabel di bawah.
| Nama Kolom Push API | Nama Kolom V5 | Deskripsi |
|---|---|---|
| fb_campaign_name | N/A | Nama kampanye Facebook* |
| fb_campaign_id | N/A | Nomor ID kampanye Facebook* |
| fb_adset_name | N/A | Nama adset Facebook* |
| fb_adset_id | N/A | Nomor ID adset Facebook* |
| fb_adgroup_name | N/A | Nama ad grup Facebook* |
| fb_adgroup_id | N/A | ID ad grup Facebook* |
| event_type | event_name |
install/in-app-event
|
| event_name | event_name |
Nama in-app event, contoh af_purchase.
|
| attribution_type | N/A | Organic atau Reguler (non-organic) |
| click_time | attributed_touch_time | Waktu sentuh yang diatribusikan |
| download_time | N/A | Timestamp dari waktu install device dalam zona waktu UTC (segera setelah download selesai) |
| agency | af_prt | Nama agensi yang diatribusikan |
| cost_per_install | af_cost_value | Biaya dalam mata uang asli. Nilai ada hanya jika biaya merupakan bagian dari link atribusi. Nilai yang disajikan null jika tidak ada data biaya atau jika data biaya diterima oleh API dari network, misalnya, Facebook atau Google Ads. |
| re_targeting_conversion_type | retargeting_conversion_type | Re-engagement / Re-attribution |
| appsflyer_device_id | appsflyer_id | Identifier instalasi app unik untuk setiap device |
| currency | af_cost_currency | USD |
| selected_currency | N/A | Mata uang yang ditetapkan dalam event atau untuk app di dashboard |
| revenue_in_selected_currency | event_revenue_currency | Pendapatan dalam mata uang yang dipilih untuk app di dashboard |
| cost_in_selected_currency | af_cost_value | Biaya dalam mata uang yang dipilih untuk app di dashboard |
| download_time_selected_timezone | N/A | Waktu download dalam zona waktu yang dipilih untuk app |
| click_time_selected_timezone | attributed_touch_time | Waktu klik iklan dalam zona waktu yang dipilih untuk app |
| install_time_selected_timezone | install_time | Waktu peluncuran app untuk pertama kalinya dalam zona waktu yang dipilih untuk app |
| event_time_selected_timezone | event_time | Waktu terjadinya event dalam zona waktu yang dipilih untuk app |
| device_name | N/A | Nama device yang dimasukkan oleh user - selalu muncul sebagai Null. |
| device_type - hanya iOS | device_type | Jenis dan model perangkat, contoh iPhone 6s |
| device_brand dan device_model - hanya Android | device_type | Merek dan model perangkat dalam satu string, contoh samsung-SM-G920F |
* Semua parameter "Facebook" seperti fb_campaign_name, fb_campaign_id, atau fb_adgroup_id, hanya memperoleh nilai saat user diatribusikan ke Facebook.
Contoh Push API
Di bawah ini Anda dapat menemukan contoh pesan Push API yang dikirim pada berbagai skenario yang terkait dengan Android dan iOS untuk referensi Anda.
Install Organic
{
"mac": null,
"af_sub1": null,
"customer_user_id": null,
"bundle_id": "com.appsflyer.sampleapp",
"app_version": "1.0",
"city": "London",
"fb_campaign_id": null,
"device_model": "Nexus 5s",
"selected_currency": "GBP",
"app_name": "com.appsflyer.sampleapp",
"install_time_selected_timezone": "2018-12-10 13:03:29.048+0000",
"wifi": "false",
"install_time": "2018-12-10 13:03:29",
"operator": "Android",
"fb_adgroup_id": null,
"currency": null,
"attributed_touch_type": null,
"re_targeting_conversion_type": null,
"attributed_touch_time": null,
"click_time_selected_timezone": null,
"is_retargeting": "false",
"country_code": "UK",
"event_type": "install",
"appsflyer_device_id": "154**********-*******************",
"http_referrer": null,
"af_sub5": null,
"fb_campaign_name": null,
"click_url": null,
"media_source": "Organic",
"campaign": null,
"af_keywords": null,
"cost_in_selected_currency": null,
"event_value": null,
"ip": "192.168.1.1",
"event_time": "2018-12-10 13:03:29",
"click_time": null,
"af_sub4": null,
"imei": null,
"fb_adgroup_name": null,
"af_sub2": null,
"attribution_type": "organic",
"android_id": null,
"fb_adset_id": null,
"agency": null,
"fb_adset_name": null,
"cost_per_install": null,
"device_brand": "google",
"download_time": "2018-12-10 13:03:15",
"af_siteid": null,
"language": "English",
"app_id": "com.appsflyer.sampleapp",
"carrier": "Android",
"event_name": null,
"advertising_id": "92dd****-****-****-****-********",
"os_version": "8.1.0",
"platform": "android",
"af_sub3": null,
"download_time_selected_timezone": "2018-12-10 13:03:15.000+0000",
"sdk_version": "v4.8.15",
"event_time_selected_timezone": "2018-12-10 13:03:29.048+0000"
}
{
"mac":"",
"attributed_touch_time":"",
"fb_adgroup_name":"",
"os_version":"10.3.1",
"agency":"",
"ip":"192.40.59.42",
"media_source":"Organic",
"http_referrer":"",
"fb_adgroup_id":"",
"download_time_selected_timezone":"2017-06-25 11:08:48.000+0000",
"app_name":"Great App",
"af_sub3":"",
"af_sub1":"",
"click_url":"",
"install_time_selected_timezone":"2017-06-25 11:14:51.495+0000",
"af_sub5":"",
"download_time":"2017-06-25 11:08:48",
"cost_per_install":"",
"click_time":"",
"attributed_touch_type":"",
"install_time":"2017-06-25 11:14:51",
"attribution_type":"organic",
"fb_adset_name":"",
"cost_in_selected_currency":"",
"af_sub4":"",
"event_type":"install",
"event_value":"",
"app_version":"5.9",
"sdk_version":"v4.4.7.3",
"fb_adset_id":"",
"af_keywords":"",
"device_name":null,
"re_targeting_conversion_type":"",
"bundle_id":"com.great.app",
"event_time_selected_timezone":"2017-06-25 11:14:51.495+0000",
"language":"en-SA",
"event_name": null,
"is_retargeting":"false",
"appsflyer_device_id":"1498*********-*******",
"customer_user_id":"A163****-****-****-****-************",
"idfa":"2053****-****-****-****-************",
"idfv":"25EF****-****-****-****-************",
"af_sub2":"",
"wifi":"true",
"campaign":"",
"af_siteid":"",
"click_time_selected_timezone":"",
"fb_campaign_name":"",
"platform":"ios",
"country_code":"US",
"city":"Los Angeles",
"event_time":"2017-06-25 11:14:51",
"app_id":"id123*******",
"selected_currency":"USD",
"currency":"",
"device_type":"iPhoneSA"
}
Install Non-Organic
{
"mac": null,
"af_sub1": null,
"customer_user_id": null,
"bundle_id": "com.appsflyer.sampleapp",
"af_cost_value": null,
"app_version": "1.0",
"city": "London",
"fb_campaign_id": null,
"device_model": "Nexus 5s",
"af_cost_model": null,
"af_c_id": null,
"selected_currency": "GBP",
"app_name": "com.appsflyer.sampleapp",
"install_time_selected_timezone": "2018-12-10 12:29:26.387+0000",
"wifi": "true",
"install_time": "2018-12-10 12:29:26",
"operator": "Android",
"fb_adgroup_id": null,
"currency": null,
"attributed_touch_type": "click",
"af_adset_id": null,
"re_targeting_conversion_type": null,
"attributed_touch_time": "2018-12-10 12:28:22",
"click_time_selected_timezone": "2018-12-10 12:28:22.177+0000",
"is_retargeting": "false",
"country_code": "UK",
"event_type": "install",
"appsflyer_device_id": "155**********-*******************",
"http_referrer": "",
"af_sub5": null,
"fb_campaign_name": null,
"click_url": "https://app.appsflyer.com/com.appsflyer.sampleapp?pid=test_media_int&c=Test&advertising_id=d1f6****-****-****-****-************",
"media_source": "test_media_int",
"campaign": "Test",
"af_keywords": null,
"cost_in_selected_currency": null,
"event_value": null,
"ip": "192.168.1.1",
"event_time": "2018-12-10 12:29:26",
"click_time": "2018-12-10 12:28:22",
"af_sub4": null,
"imei": null,
"fb_adgroup_name": null,
"af_sub2": null,
"attribution_type": "regular",
"android_id": null,
"af_adset": null,
"fb_adset_id": null,
"af_ad": null,
"agency": null,
"fb_adset_name": null,
"cost_per_install": null,
"af_channel": null,
"af_cost_currency": null,
"device_brand": "google",
"download_time": "2018-12-10 12:29:14",
"af_siteid": null,
"language": "English",
"app_id": "com.appsflyer.sampleapp",
"af_ad_type": null,
"carrier": "Android",
"event_name": null,
"advertising_id": "d1f6****-****-****-****-************",
"os_version": "8.1.0",
"platform": "android",
"af_sub3": null,
"download_time_selected_timezone": "2018-12-10 12:29:14.000+0000",
"af_ad_id": null,
"sdk_version": "v4.8.15",
"event_time_selected_timezone": "2018-12-10 12:29:26.387+0000"
}{
"mac": null,
"idfv": "4C3D********-****-****-****-************",
"af_sub1": null,
"customer_user_id": null,
"bundle_id": "com.appsflyer.support.swift",
"af_cost_value": null,
"app_version": "1.0",
"city": "New York",
"fb_campaign_id": null,
"af_cost_model": null,
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In-App Event Organic
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In-App Event Non-Organic
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Re-attribution
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}In-App Event Re-attribution
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"af_channel": null,
"af_cost_currency": null,
"download_time": "2018-12-11 05:45:47",
"af_siteid": null,
"language": "es-DO",
"app_id": "id10*******",
"af_ad_type": null,
"event_name": "af_purchase",
"os_version": "12.1",
"platform": "ios",
"af_sub3": "",
"download_time_selected_timezone": "2018-12-11 13:45:47.000+0800",
"af_ad_id": null,
"sdk_version": "v4.8.9",
"event_time_selected_timezone": "2018-12-11 07:21:16.887+0000"
}
Re-engagement
{
"mac": null,
"af_sub1": null,
"customer_user_id": null,
"bundle_id": "com.appsflyer.sampleapp",
"af_cost_value": null,
"app_version": null,
"city": "London",
"fb_campaign_id": null,
"device_model": null,
"af_cost_model": null,
"af_c_id": null,
"selected_currency": "GBP",
"app_name": "com.appsflyer.sampleapp",
"install_time_selected_timezone": null,
"wifi": false,
"install_time": "2018-12-09 20:47:08",
"operator": null,
"fb_adgroup_id": null,
"currency": null,
"attributed_touch_type": "click",
"af_adset_id": null,
"re_targeting_conversion_type": "re-engagement",
"attributed_touch_time": "2018-12-09 20:46:57",
"click_time_selected_timezone": "2018-12-09 20:46:57.985+0000",
"is_retargeting": true,
"country_code": "UK",
"event_type": "re-engagement",
"appsflyer_device_id": "7ced****-****-****-****-************",
"af_sub5": null,
"fb_campaign_name": null,
"click_url": "https://app.appsflyer.com/com.appsflyer.sampleapp?c=re-engagement&pid=test_media_int&advertiserId=bc39****-****-****-****-************&is_retargeting=true",
"media_source": "test_media_int",
"campaign": "re-engagement",
"af_keywords": null,
"cost_in_selected_currency": null,
"event_value": null,
"ip": "192.168.1.1",
"event_time": "2018-12-09 20:47:08",
"click_time": "2018-12-09 20:46:57",
"af_sub4": null,
"imei": null,
"fb_adgroup_name": null,
"af_sub2": null,
"attribution_type": "regular",
"android_id": null,
"af_adset": null,
"fb_adset_id": null,
"af_ad": null,
"agency": null,
"fb_adset_name": null,
"cost_per_install": null,
"af_channel": null,
"af_cost_currency": null,
"device_brand": null,
"download_time": "2018-12-09 20:47:08",
"af_siteid": null,
"language": null,
"app_id": "com.appsflyer.sampleapp",
"af_ad_type": null,
"carrier": null,
"event_name": "re-engagement",
"advertising_id": "bc39****-****-****-****-************",
"os_version": "8.0",
"platform": "android",
"af_sub3": null,
"download_time_selected_timezone": "2018-12-09 20:47:08.019+0000",
"af_ad_id": null,
"sdk_version": "v4.4.8",
"event_time_selected_timezone": "2018-12-09 20:47:08.019+0000"
}
{
"mac": null,
"idfv": "AC5****-****-****-****-************",
"af_sub1": null,
"customer_user_id": null,
"bundle_id": "com.appsflyer.support.swift",
"af_cost_value": null,
"app_version": "9.4.0",
"city": "London",
"fb_campaign_id": null,
"af_cost_model": null,
"af_c_id": "",
"selected_currency": "GBP",
"app_name": "",
"install_time_selected_timezone": "2018-12-11 07:21:16.887+0000",
"wifi": true,
"install_time": "2018-12-11 07:21:16",
"fb_adgroup_id": null,
"currency": null,
"attributed_touch_type": "click",
"af_adset_id": "",
"re_targeting_conversion_type": "re-engagement",
"device_name": null,
"attributed_touch_time": "2018-12-09 07:58:23",
"click_time_selected_timezone": "2018-12-09 07:58:23.000+0000",
"is_retargeting": true,
"country_code": "UK",
"event_type": "re-engagement",
"appsflyer_device_id": "154**********-*******",
"af_sub5": null,
"fb_campaign_name": null,
"click_url": "https://app.appsflyer.com/id8*******?c=re-engagement&pid=test_media_int&idfa=471*****-****-****-****-*********&is_retargeting=true",
"media_source": "media_test_int",
"campaign": "reengagement_campaign",
"af_keywords": "",
"cost_in_selected_currency": null,
"event_value": null,
"ip": "192.168.1.1",
"event_time": "2018-12-11 07:21:16",
"click_time": "2018-12-09 07:58:23",
"af_sub4": null,
"fb_adgroup_name": null,
"af_sub2": null,
"attribution_type": "regular",
"af_adset": "",
"fb_adset_id": null,
"af_ad": null,
"agency": "",
"fb_adset_name": null,
"device_type": "iPhone 5",
"idfa": "471*****-****-****-****-*********",
"cost_per_install": null,
"af_channel": null,
"af_cost_currency": null,
"download_time": "2018-12-11 07:19:58",
"af_siteid": null,
"language": "en-US",
"app_id": "id8*******",
"af_ad_type": null,
"event_name": null,
"os_version": "10.3.3",
"platform": "ios",
"af_sub3": null,
"download_time_selected_timezone": "2018-12-11 07:19:58.000+0000",
"af_ad_id": null,
"sdk_version": "v4.8.6",
"event_time_selected_timezone": "2018-12-11 07:21:16.887+0000"
}
In-App Event Re-engagment
Penting!
Jika Anda memilih untuk menerima postback Push API untuk in-app event re-engagement , dan postback untuk in-app event organic atau non-organic, maka AppsFlyer akan mengirimkan dua postback in-app event:
- Satu untuk install organic atau install non-organic / media source re-attribution non-organic
- Satu untuk media source re-engagement
Dalam skenario itu, Anda mempunyai pilihan untuk menghapus duplikasi event.
{
"mac": null,
"af_sub1": null,
"customer_user_id": null,
"bundle_id": "com.appsflyer.sampleapp",
"af_cost_value": null,
"app_version": null,
"city": "New York",
"fb_campaign_id": null,
"device_model": null,
"af_cost_model": null,
"af_c_id": null,
"selected_currency": "USD",
"app_name": "com.appsflyer.sampleapp",
"install_time_selected_timezone": "2018-12-12 07:05:45.445+0000",
"wifi": false,
"install_time": "2018-12-12 07:05:45",
"operator": null,
"fb_adgroup_id": null,
"currency": "USD",
"attributed_touch_type": "click",
"af_adset_id": null,
"re_targeting_conversion_type": "re-engagement",
"attributed_touch_time": "2018-12-12 07:05:35",
"click_time_selected_timezone": "2018-12-12 07:05:35.382+0000",
"revenue_in_selected_currency": 999,
"is_retargeting": true,
"country_code": "US",
"event_type": "in-app-event",
"appsflyer_device_id": "ea19****-****-****-****-***********",
"af_sub5": null,
"fb_campaign_name": null,
"click_url": "https://app.appsflyer.com/com.appsflyer.sampleapp?c=re-engagement&pid=test_media_int&advertiserId=cd45****-****-****-****-************&is_retargeting=true",
"media_source": "test_media_int",
"campaign": "re-engagement",
"af_keywords": null,
"event_value": "{\"af_currency\":\"UDS\",\"af_revenue\":999,\"af_price\":149,\"af_content_id\":\"888888888\",\"af_quantity\":\"1\",\"af_content_type\":\"SINGLE\"}",
"ip": "192.168.1.1",
"event_time": "2018-12-12 07:06:15",
"click_time": "2018-12-12 07:05:35",
"af_sub4": null,
"imei": null,
"fb_adgroup_name": null,
"af_sub2": null,
"attribution_type": "regular",
"android_id": null,
"af_adset": null,
"fb_adset_id": null,
"af_ad": null,
"agency": null,
"fb_adset_name": null,
"cost_per_install": null,
"af_channel": null,
"af_cost_currency": null,
"device_brand": null,
"download_time": "2018-12-12 07:06:15",
"af_siteid": null,
"language": null,
"app_id": "com.appsflyer.sampleapp",
"af_ad_type": null,
"carrier": null,
"event_name": "af_purchase",
"advertising_id": "cd45****-****-****-****-************",
"os_version": "",
"platform": "android",
"af_sub3": null,
"download_time_selected_timezone": "2018-12-12 07:06:15.497+0000",
"af_ad_id": null,
"sdk_version": "v4.4.8",
"event_time_selected_timezone": "2018-12-12 07:06:15.497+0000"
}{
"mac": null,
"idfv": "708B****-****-****-****-************",
"af_sub1": null,
"customer_user_id": null,
"bundle_id": "com.appsflyer.two",
"af_cost_value": null,
"app_version": "1.0",
"city": "New York",
"fb_campaign_id": null,
"af_cost_model": null,
"af_c_id": null,
"selected_currency": "USD",
"app_name": "id34*******",
"install_time_selected_timezone": "2018-12-13 10:37:58.697+0000",
"wifi": true,
"install_time": "2018-12-13 10:37:58",
"fb_adgroup_id": null,
"currency": "USD",
"attributed_touch_type": "click",
"af_adset_id": null,
"re_targeting_conversion_type": "re-engagement",
"device_name": null,
"attributed_touch_time": "2018-12-13 10:37:58",
"click_time_selected_timezone": "2018-12-13 10:37:58.697+0000",
"revenue_in_selected_currency": 200,
"is_retargeting": true,
"country_code": "IL",
"event_type": "in-app-event",
"appsflyer_device_id": "1544699211327-5372776",
"af_sub5": null,
"fb_campaign_name": null,
"click_url": "https://myapp.onelink.me/aaaa/bbbbbbb",
"media_source": "test_media_int",
"campaign": "re-engagement",
"af_keywords": null,
"event_value": "{\"af_revenue\":200,\"af_currency\":\"USD\",\"af_receipt_id\":\"9277\",\"af_quantity\":2,\"af_content_id\":\"092\"}",
"ip": "192.168.1.1",
"event_time": "2018-12-13 10:40:33",
"click_time": "2018-12-13 10:37:58",
"af_sub4": null,
"fb_adgroup_name": null,
"af_sub2": null,
"attribution_type": "regular",
"af_adset": null,
"fb_adset_id": null,
"af_ad": null,
"agency": null,
"fb_adset_name": null,
"device_type": "iPhone 7 Plus",
"idfa": "5C50****-****-****-****-***********",
"cost_per_install": null,
"af_channel": null,
"af_cost_currency": null,
"download_time": "2018-12-13 09:06:51",
"af_siteid": null,
"language": "en-IL",
"app_id": "id340******",
"af_ad_type": null,
"event_name": "af_purchase",
"os_version": "11.4.1",
"platform": "ios",
"af_sub3": null,
"download_time_selected_timezone": "2018-12-13 09:06:51.000+0000",
"af_ad_id": null,
"sdk_version": "v4.8.3",
"event_time_selected_timezone": "2018-12-13 10:40:33.459+0000"
}Berbagi Data dengan Platform Pihak Ke-3
Jika Anda bekerja dengan partner seperti Facebook, Twitter, Snap, Pinterest, dll. yang melarang untuk membagikan data mereka dengan platform dan layanan pihak ketiga, pastikan untuk mengikuti pedoman mereka dan hapus data apa pun yang dilarang.
Apakah Event Retargeting Diduplikasi?
Biasanya, ya.
Jika kotak Retargeting in-app events dicentang, maka semua in-app event yang terjadi selama periode waktu re-engagement user yang ditargetkan ulang akan dikirimkan dengan detail atribusi retargeting network.
Secara bersamaan, event non-organic atau organic juga di-push, jika setiap kotak in-app event dicentang. Pesan ini memiliki detail atribusi media source asli.
Contoh
Bruce menginstall greatapp dan diatribusikan ke awesome_network. Kemudian, Bruce kembali berinteraksi dengan kampanye retargeting greatapp pada retar-network dan melakukan event pembelian. Event tersebut dikirim dua kali dengan detail berikut:
1. Sebagai event non-organic:
Media source: awesome_network
is_retargeting: false
re_targeting_conversion_type: (no value)
2. Sebagai event retargeting:
Media source: retar_network
is_retargeting: true
re_targeting_conversion_type: re-engagement
Bagaimana Cara Menghapus Duplikasi Event Retargeting?
Saat in-app event re-engagement terjadi, ada beberapa kasus ketika AppsFlyer mengirim dua postback Push API. Untuk membedakan antara kedua postback tersebut, Anda harus melihat kolom re_targeting_conversion_type.
Untuk menghapus duplikasi event retargeting, bandingkan kedua payload:
- Bandingkan kolom
event_time,appsflyer_device_id, danapp_id. - Jika kolomnya sama, artinya kedua postback tersebut terkait dengan in-app event retargeting yang sama.
- Lalu, lihat kolom
re_targeting_conversion_type - Jatuhkan payload ke
re_targeting_conversion_typeyang bernilainull
Apa saja Keamanan API Yang Didukung?
Semua pesan Push API dikirim menggunakan koneksi https terenkripsi aman.
Untuk detail selengkapnya, lihat di sini.
Dimana lokasi data Facebook Yang Di-push?
Secara default, Facebook tidak merilis data level user secara lengkap, kecuali jika Anda setuju dengan Persyaratan Layanan Facebook.
Dengan menyetujuinya, Anda mengaktifkan pengiriman data install level user yang berasal dari Facebook via Push API (dan juga ke sumber data lengkap lainnya).
