Penjelasan biaya tagihan AppsFlyer

Sekilas: Lihat paket AppsFlyer dan cara  menghitung unit yang akan muncul di tagihan Anda berikutnya.

Paket AppsFlyer

Isi tagihan Anda tergantung pada paket Anda dan semua fitur add-on premium. Lihat paket AppsFlyer, fitur, dan perbandingan paket untuk informasi selengkapnya.

Premium features are add-ons to your plan. For example, Protect360 (mobile fraud protection), Audiences, Pivot table, and Data Locker. Check with your CSM or contact hello@appsflyer.com

Unit dikenakan biaya

Tagihan bulanan dapat bervariasi dan ini terutama disebabkan oleh jumlah konversi yang diatribusikan ke Anda oleh AppsFlyer. 

Unit yang ditagih

Tabel termasuk unit yang dikenakan biaya. Untuk informasi selengkapnya, periksa detail paket AppsFlyer Anda.  

Unit dikenakan biaya Deskripsi Pelajari lebih lanjut
Install Non-Organik Instalasi aplikasi baru yang diatribusikan Dashboard Ikhtisar
Interaksi ulang Pengguna yang ada terlibat dalam kampanye penargetan ulang; hal ini mengarah ke peluncuran aplikasi Dashboard penargetan ulang
Re-attribution (Atribusi ulang) Pengguna sebelumnya berinteraksi dalam kampanye penargetan ulang; hal ini mengarah ke instalasi baru dan peluncuran aplikasi. Dashboard penargetan ulang

Perhitungan sampel

There are two suggested methods to calculate chargeable units:

  • For a unified calculation (UA and retargeting) for several apps, use the Cohort report.
  • For a calculation per app, use the Overview and Retargeting dashboards.

Calculate for several apps

You can calculate the number of units (conversions) for a number of apps using the Cohort report.
This method allows you to calculate all units for UA and retargeting for all of your apps in one dashboard.
Note that the AppsFlyer invoice is calculated based on UTC+0 timezone, so results in the Cohort report might slightly differ from the invoice and other AppsFlyer aggregated reports.

To calculate attribution units using the Cohort report:

  1. In AppsFlyer, go to Dashboard > Cohort.
  2. Click the datepicker and define the previous month as the time range.

    Cohort-datepicker_en-us.png

  3. Click Apply.
  4. Click Edit Cohort.
  5. Set the cohort according to the settings below:

    • Cohort type: Unified
    • Trend type: User lifetime performance
    • Users of: All required apps
    • Grouped by: Apps and Media Source
  6. Click Apply changes.
  7. Switch to table view.

    Cohort-caculation-table-view1_en-us.png

    In the table, the Users column represents acquired and retargeted users per app and media source.

    Cohort-caculation-table-users_en-us.png

  8. Sum up the Users column, excluding Organic.
    This includes installs, re-attributions, and re-engagements for all of the apps.

To filter out organic conversions from the table:

  1. Click Export CSV and download the file.

    Cohort-caculation-table-view2_en-us.png

  2. Open the file using Excel and filter out “Organic”.

Calculate per single app

You can calculate the number of units consumed during the previous month using the Overview and Retargeting dashboards.

1. Instalasi non-organik (NOI)

  1. Go to the Overview dashboard > Click the datepicker > Select Last month.

    last_month.png

  2. Set the media source and Geo (country) filters to All.
    Note the number of non-organic installs. 
    In this example: 137,620.

    all_filters.png

    non-organic_installs.png

2. Penargetan ulang (atribusi ulang + interaksi ulang)

In the side navigation menu, go to Retargeting.
Note the number of Conversions.
In this example: 7,964+14,183=22,147

retargeting_link.png

retargeting_conversions.png

3. Total

Hitung jumlah total unit:  NOI (langkah 1) + konversi penargetan ulang (langkah 2). 
Dalam contoh ini: 137.620+22.147=159.767

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