Explaining AppsFlyer invoice charges

At a glance: Take a look at AppsFlyer plans and how to calculate units that will appear on your next invoice.

Paket AppsFlyer

Your invoice content depends on your plan and any add-on premium features. See AppsFlyer plans, features, and plan comparisons for more information.

Fitur premium adalah tambahan untuk paket Anda.Misalnya, Protect360 (perlindungan penipuan seluler), Audiens, tabel Pivot, dan Data Locker . Periksa dengan CSM Anda atau hubungi hello@appsflyer.com .

Chargeable units

Monthly invoices can vary and this is primarily due to the number of units attributed to you by AppsFlyer. 

Invoiced units

The table includes chargeable units. For more information, check the details of your AppsFlyer plan.  

Chargeable units Deskripsi Learn more
Install Non-Organik Attributed new app installs. Overview dashboard
Re-engagements Existing users engage in a retargeting campaign; this leads to app launches. Retargeting dashboard
Re-attributions Pengguna sebelumnya berinteraksi dalam kampanye penargetan ulang; hal ini mengarah ke instalasi baru dan peluncuran aplikasi. Retargeting dashboard

Sample calculation

Calculate the number of units (per app) consumed during the previous month.

1. Non-organic installs (NOI)

  1. Go to the Overview dashboard > Click the datepicker > Select Last month.

    last_month.png

  2. Set the media source and Geo (country) filters to All.
    Note the number of non-organic installs. 
    In this example: 137,620.

    all_filters.png

    non-organic_installs.png

2. Retargeting (re-attributions + re-engagements)

In the side navigation menu, go to Retargeting.
Note the number of Conversions.
In this example: 7,964+14,183=22,147

retargeting_link.png

retargeting_conversions.png

3. Total

Calculate the total number of units: NOI (step 1) + retargeting conversions (step 2). 
In this example: 137,620+22,147=159,767

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