Creative Management は、クリエイティブを同期・整理・分析し、配信を自動化できる一元管理ハブです。 Creative Management は Google Drive などのストレージソースと直接連携し、アセットを自動でインポートします。 一度接続すると、ライブラリは常に最新の状態に保たれ、連携フォルダに追加された新しいクリエイティブは、定期的に自動同期されます。

Creative Management currently supports Google Drive and Dropbox. Each source has a different connection flow.

Supported storage connections include:

• Google ドライブ
• Dropbox

YouTube video player

Google Drive からスマートなメタデータ付きでクリエイティブをインポートし、自動同期

1. AppsFlyer のメインメニューから［Optimize］＞［Creative Management］に進みます。

2. クリエイティブ名 - クリエイティブ名

3. ナラティブと概要：ストーリー、テーマ、感情表現例：「幸せ」「ドラマティック」など
4. Google Drive フォルダの URL を入力し、対応するアプリを選択して［URLを追加］をクリックします。
5. クリエイティブが格納されている Google Drive フォルダを開き、以下の AppsFlyer アドレスに「閲覧者」権限で共有してください：
   creative-google-account-drive@creative-prod.iam.gserviceaccount.com
   • クリエイティブ配信の自動化
6. Return to Creative Management and enter the folder URL.
7. Select the relevant app. This step is optional, but we recommend it because it helps organize and match creatives correctly.
8. Enter URL and match apps.png
9. Repeat the previous two steps to connect multiple folders at once.

10. 同期日 - ストレージから同期された日付

Connect Dropbox

Before connecting Dropbox, make sure you're logged in to Dropbox with the account that has access to the relevant creative folders.

To connect Dropbox folders:

1. 開始前に、Creative Management ライブラリから 1 つのクリエイティブを手動でアップロードし、パートナーネットワーク側のライブラリに正しく表示されるかを確認することを推奨します。
2. クリエイティブID - クリエイティブのID番号
3. テキスト：特定のメッセージやマイクロコピー
4. Select Dropbox.
5. In the Dropbox login popup, connect to the relevant Dropbox account.
6. In the connection modal, click Choose folders, then select the folders you want to connect.
   • クリエイティブ配信の自動化

7. Select the relevant app for each folder. This step is optional, but we recommend it because it helps organize and match creatives correctly.
8. Active / Inactive / New – 過去 7 日間に配信されたパートナー連携状況

After the connection is created, Creative Management starts pulling and processing the creatives. Once processing is complete, the creatives appear in the gallery with metadata such as creative type, sync date, launch date, status, and available versions.

The Creative Management gallery is where you review, search, filter, and select creatives.

各クリエイティブには、以下の情報を表示するサマリーカードがあります： A creative may include multiple versions, such as different resolutions or formats. From the card, you can quickly understand whether the creative is new, active, or inactive across media sources, and view high-level metadata such as when it was first launched and when it was synced to Creative Management. すべてのクリエイティブは自動的に分析・スコアリングされ、配信前に最適なものを選択できます。スコアは C（成功確率が低い）から A（スケール可能）まで付与され、成果の出やすいクリエイティブを自信を持って優先できます。

フィルタ

検索バーとフィルタを使用して、以下の条件でクリエイティブを絞り込めます：

• 検索バーを使って、クリエイティブ内に含まれる要素やテキストを自由に検索できます。
• App: Focus on creatives related to a specific app.
• 成果の高いクリエイティブを広告ネットワークに自動配信
• クリエイティブタイプ - クリエイティブの種類（画像、動画、HTML）
• クリエイティブスコア - 効果スコアで新規クリエイティブをフィルタリング（未配信の New クリエイティブのみ対象）。
• AI を活用した配信前インサイトでクリエイティブを分析
• 同期をクリックします。
  同期完了後、24 時間以内に Creative Management 上にクリエイティブが表示され、スマートメタデータによって自動的に整理・付与されます。
• 初回配信日 - 初めていずれかのネットワークで配信された日付
• Resolution: Find creatives with a specific available version.

By default, creatives are sorted by sync date, so recently added creatives appear first. You can also sort by launch date or creative name.

When you're ready to launch creatives, select one or more creatives from the gallery and click Upload to media source.

Creative Management currently supports uploads only for app promotion campaigns. The upload setup changes based on the selected media source because each network has different requirements and destination structures.

For all supported media sources, you can upload creatives to multiple destinations at once.

Supported media sources include:

• Google Ads
• Meta Ads
• TikTok Ads
• Mintegral
• Unity Ads
• AppLovin

Google Ads

For Google Ads, you can upload creatives to existing app promotion ad groups.

1. Select creatives from the gallery.
2. メディアソース - 選択したネットワークで配信されていたクリエイティブを表示
3. Choose Google Ads.
4. Select the required destination details: Google account and ad groups.
   • You can use the campaign filter to narrow the search for specific ad groups.
   • You don't need to add the YouTube channel.
5. If the upload action includes videos, select whether the videos uploaded are made for kids.
6. Select the creatives from the All creatives section and assign them to the ad groups.
7. If a creative has multiple versions, select the relevant ones you want to upload.
8. Review the setup and any validation messages.
9. 表示回数 - 複数チャネルにおける広告表示数

Meta Ads

For Meta, you can create ads inside existing ad sets.

1. Select creatives from the gallery.
2. 初回配信日 - 初めてネットワークで配信された日（インプレッション、クリック、インストールのいずれかが発生）
3. Choose Meta Ads.
4. Select the required destination details: Meta ad account and ad sets.
   • You can use the campaign filter to narrow the search for ad groups.
5. Create as many new ads as needed.
   • If you selected multiple ad sets, each ad is created in each ad set.
6. Select the creatives from the All creatives section and assign them to the ads.
7. If a creative has multiple versions, select the relevant ones you want to upload.

8. Review the setup and any validation messages.
9. 以下の項目で昇順／降順に並び替えできます：
10. Set up ad-level fields: Facebook Page, Instagram profile, primary text, headline, CTA, launch status, and whether to allow Meta enhancements for your creatives.
    • By default, this setup applies to all new ads created. You can edit specific ads by choosing them from the Customize a specific ad dropdown.
11. Meta の広告アカウントのメディアライブラリに、クリエイティブが表示されていることを確認してください。

TikTok Ads

For TikTok Ads, you can upload creatives to existing app promotion ads.

1. Select creatives from the gallery.
2. パートナーにアップロードをクリックし、Metaの場合にはMetaにアップロードを選択します。
3. Choose TikTok.
4. Select the required destination details: TikTok ad account and ads.
   • You can use the campaign and ad group filters to narrow the search for specific ads.
   • You don't need to add the YouTube channel.
5. Select the creatives from the All creatives section and assign them to the ads.
6. If a creative has multiple versions, select the relevant ones you want to upload.
7. Review the setup and any validation messages.
8. フィルターまたは Management AI 検索バーを使用して、アップロードしたいクリエイティブを絞り込みます。

Unity Ads

1. Select creatives from the gallery.
2. 初回配信日- いずれかのネットワークで初めて配信された日時
3. Choose Unity Ads.
4. Select the app you want the creatives to be associated with, and the language of the creatives (optional).
5. If a creative has multiple versions, select the relevant ones you want to upload.
6. Select ad account and version.png

Mintegral

1. Select creatives from the gallery.
2. Metaにアップロードをクリックします。
3. Choose Mintegral.
4. 対象の広告アカウントとクリエイティブバージョン（複数ある場合）を選択します。
5. If a creative has multiple versions, select the relevant ones you want to upload.
6. Upload to partners.png

AppLovin

For AppLovin, you can upload creatives to existing creative sets or create new creative sets.

1. Select creatives from the gallery.
2. オーディオ：効果音、音楽、テンポ、会話、ナレーションの言語やスタイル例：「男性ナレーション」「関西弁」など
3. Choose AppLovin.
4. Choose whether to create new creative sets or upload to existing ones.

To create a new creative set:

1. Select the AppLovin account.
2. Select the campaigns you want the creative set to be created in.
3. クリエイティブ名
4. Select the launch status.
5. 同期をクリックします。 You can create as many creative sets as needed.
6. Select the creatives from the All creatives section and assign them to the creative sets.
7. If a creative has multiple versions, select the relevant ones you want to upload.
8. Review the setup and any validation messages.
9. アプリ – アプリでフィルタリング（現在は、少なくとも 1 つのネットワークで配信実績のあるクリエイティブのみ対象）

クリエイティブをネットワークにアップロードするには：

1. Select the AppLovin account.
2. 選択したクリエイティブをネットワークにアップロードする
   • You can use the campaign filter to narrow the search for specific creative sets.
3. Select the creatives from the All creatives section and assign them to the creative sets.
4. If a creative has multiple versions, select the relevant ones you want to upload.
5. Review the setup and any validation messages.
6. https://www.youtube.com/embed/vpe6RcW5Igc?si=KuLvqonRzqiyNdwD

After you start an upload, the upload window closes automatically, and Creative Management continues the upload process in the background while you keep working.

To review upload results, click Upload history from the Creative Management gallery.

Upload history shows previous upload jobs and their results, including:

• Media source and destination.
• Upload status: Success, Partial success, or Failed.
• Number of creatives uploaded out of the total selected.
• Time the upload finished.
• Details for creatives that failed.

If an upload finishes with partial success or failure, Creative Management shows an indication on Upload history so you can review the issue later. In the details view, failed creatives appear with a failure reason.

Creative status helps you understand where a creative is used across your connected media sources.

In the gallery, each creative can show whether it is:

• クリエイティブスコア（新しいクリエイティブのみ） - 一度もネットワークにアップロードされていないクリエイティブを AI が効果予測スコアリング
• クリエイティブステータス - Active／Inactive／New
• Creative - before Saving.png

Creative Management also helps you understand where your active creatives are currently running. Click a creative card to open the right panel, where you can see exactly which campaigns and ad groups the creative is active in.

Use status information to answer questions such as:

• Which new creatives should I upload next?
• Which creatives are active on one media source and can be tested on another?
• Which creatives were tested before and may be worth relaunching?
• Which creatives are active in a test campaign and should be uploaded to more campaigns?