Отчеты по необработанным данным V5

Введение

Поля необработанных данных AppsFlyer, в продвинутом формате называемые V5, можно найти несколькими способами:

Поля отчетов

В таблице ниже приводятся все доступные поля V5, их типы данных и описания. Все значения полей имеют строковый тип без ограничений по длине, поскольку в них могут содержаться пользовательские значения. Однако у некоторых полей есть максимальная длина или логический тип данных. Все это указано отдельно для каждого поля.

У безлимитных полей в столбце «Тип и максимальная длина» может быть указан номер в квадратных скобках. Это логический (но не принудительный) верхний предел длины поля.

У полей необработанных данных может быть три возможных источника: трекинговые ссылки (подробнее о структуре и параметрах трекинговых ссылок AppsFlyer), SDK или AF, то есть сгенерированные на серверах AppsFlyer.

API Name

Display Name

Source

Description

Type & Max Length

attributed_touch_type

Attributed Touch Type

link

The type of the touch we attributed to (could be click / impression / TV / pre-installed)

Enum - 10 char max

attributed_touch_time

Attributed Touch Time

link

The time of the touch we attributed to. Format "mm/dd/yyyy hh:mm:ss PM/AM". Example: "11/19/2016  8:32:12 PM"

Date Time - 24 char max

install_time

Install Time

sdk

Time of the first launch after the installation took place. Format "mm/dd/yyyy hh:mm:ss PM/AM". Example: "11/19/2016  8:32:12 PM"

Date Time - 24 char max

event_time

Event Time

sdk

The time of the event happened Date Time - 24 char max

event_name

Event Name

sdk

The name of the event that took place Unlimited [100]

event_value

Event Value

sdk

The value of the event  Unlimited [100]

event_revenue

Event Revenue

sdk

The revenue created as a result of the event.  Supporting up to 4 digits after the decimal point. Unlimited [20]

event_revenue_currency*

Event Revenue Currency

sdk

The amount of the revenue in local currency. Supporting up to 4 digits after the decimal point.  Unlimited [20]

event_revenue_usd

Event Revenue USD

AF

The amount of the revenue in US dollars.  Supporting up to 4 digits after the decimal point.  Unlimited [20]

event_source

Event source

AF

The source of the event - either SDK or S2S Enum - 3 char max

is_receipt_validated

Is Receipt Validated

AF

true/false/null when implemented in the SDK, empty otherwise

Enum - 5 char max

af_prt

Partner

link

Agency or PMD

Unlimited - [50]

media_source

Media Source

link

Regular networks (excluding FB etc.) will appear on the link.

Unlimited - [50]

af_channel

Channel

link

Channel of the media source, such as YouTube for Google, Instagram fo Facebook etc.  Dynamic Enum - Unlimited [20]

af_keywords

Keywords

link

Received from Google Integration

Unlimited - [100]

campaign

Campaign

link

Note: campaign name for special integrations (e.g. Facebook) returns via API and not via link.

Unlimited - [100]

af_c_id

Campaign ID

link

Campaign  Unlimited - [24]

af_adset

Adset

link

Facebook info is also included

Unlimited - [100]

af_adset_id

Adset ID

link

Facebook info is also included

Unlimited - [24]

af_ad

Ad

link

Facebook info is also included

Unlimited - [100]

af_ad_id

Ad ID

link

Facebook info is also included

Unlimited - [24]

af_ad_type

Ad Type

link

Type of ad (banner, footer etc.)  Unlimited - [24]

af_site_id

Site ID

link

Publisher ID Unlimited - [24]

af_sub_site_id

Sub Site ID

link

Sub-publisher ID

Unlimited [50]

af_sub1

Sub Param 1

link

Custom parameter to be defined by the customer  Unlimited - [100]

af_sub2

Sub Param 2

link

Custom parameter to be defined by the customer  Unlimited - [100]

af_sub3

Sub Param 3

link

Custom parameter to be defined by the customer   Unlimited - [100]

af_sub4

Sub Param 4

link

Custom parameter to be defined by the customer  Unlimited - [100]

af_sub5

Sub Param 5

link

Custom parameter to be defined by the customer  Unlimited - [100]

af_cost model

Cost Model

link

CPC / CPA / CPM / Other. Currently all cost is calculated according to CPA regardless of this value

Unlimited - [20]

af_cost_value

Cost Value

link

Cost in original currency. Supporting up to 4 digits after the decimal point. eg. 320.5095 Unlimited - [20]

af_cost currency*

Cost Currency

link

Currency of the cost (list Enum - 3 char max

contributor1_af_prt

Contributor 1 Partner

AF

Agency or PMD

Unlimited - [50]

contributor1_media_source

Contributor 1 Media Source

AF

Media Source of the contributor  Unlimited - [50]

contributor1_campaign

Contributor 1 Campaign

AF

Campaign of the contributor  Unlimited - [100]

contributor1_touch_type

Contributor 1 Touch Type

AF

The type of the touch

(could be click / impression / TV)

Enum - 10 char max

contributor1_touch_time

Contributor 1 Touch Time

AF

The time of the touch

Date Time - 24 char max

contributor2_af_prt

Contributor 2 Partner

AF

Agency or PMD  Unlimited - [50]

contributor2_media_source

Contributor 2 Media Source

AF

Media Source of the contributor  Unlimited - [50]

contributor2_campaign

Contributor 2 Campaign

AF

Campaign of the contributor  Unlimited - [100]

contributor2_touch_type

Contributor 2 Touch Type

AF

The type of the touch

(could be click / impression / TV) 

Enum - 10 char max

contributor2_touch_time

Contributor 2 Touch Time

AF

The time of the touch  Date Time - 24 char max

contributor3_af_prt

Contributor 3 Partner

AF

Agency or PMD  Unlimited - [50]

contributor3_media_source

Contributor 3 Media Source

AF

Media Source of the contributor   Unlimited - [50]

contributor3_campaign

Contributor 3 Campaign

AF

Campaign of the contributor   Unlimited - [100]

contributor3_touch_type

Contributor 3 Touch Type

AF

The type of the touch

(could be click / impression / TV) 

 

Enum - 10 char max

contributor3_touch_time

Contributor 3 Touch Time

AF

The time of the touch   Date Time - 24 char max

region

Region

AF

Based on IP from the SDK

Unlimited - [100]

country_code

Country Code

sdk

Country Code.  For example GB, US Enum - 2 char max

state

State

AF

Based on IP from the SDK

Unlimited - [100]

city

City

AF

Based on IP from the SDK

Unlimited - [100]

postal_code

Postal code

AF

Based on IP of the SDK Unlimited [10]

dma

DMA

AF

Designated Market Area - regions are the geographic areas in the US where local television viewing is measured by the Nielsen company. Unlimited [10]

ip

IP

sdk

IP address IP - 15 char max (for IPv4)

wifi

WIFI

sdk

TRUE / FALSE

Enum - 5 char max

operator

Operator

sdk

Operator name Unlimited - [50]

carrier

Carrier

sdk

Carrier name  Unlimited - [50]

language

Language

sdk

Device language Unlimited - [20]

appsflyer_id

AppsFlyer ID

sdk

Unique Installation identifier 

24 char max (iOS)

33 char max (Android)

advertising_id

Advertising ID

sdk

The advertising ID is a user-resettable, unique, anonymous ID for advertising provided by Google Play services. 40 char max

idfa

IDFA

sdk

For iOS - Device IDFA 40 char max

android_id

Android ID

sdk

Android device ID  20 char max

customer_user_id

Customer User ID

sdk

Customer user ID, as set by the developer. This is used as the user identifier in the advertiser's system. Unlimited - [100]

imei

IMEI

sdk

Device IMEI for Android and iOS  14 char max

idfv

IDFV

sdk

App level identifier for a particular vendor 40 char max

platform

Platform

sdk

iOS / Android / Windows Mobile

Enum - 8 char max

device_type

Device Type

sdk

Tablet / Phone

Enum - 6 char max

os_version

OS Version

sdk

Operation System version  8 char max

app_version

App Version

sdk

Version of the app 8 char max

sdk_version

SDK Version

sdk

Version of the SDK  8 char max

app_id

App ID

sdk

ID of the app.  

For iOS: id123456789.  

For Android: com.appsflyer.referrersender

For iOS - 12 char max
For Android - Unlimited [100]

app_name

App Name

sdk

Name of the app Unlimited [100]

bundle_id

Bundle ID

sdk

Identification to match either a single app or a group of apps (for iOS) Unlimited [100]

is_retargeting

Is Retargeting

link

TRUE / FALSE

Enum - 5 char max

retargeting_conversion_type

Retargeting Conversion Type

AF

Re-engagement / Re-attribution

Enum - 14 char max

af_attribution_lookback

Attribution Lookback

link

Time period for which AppsFlyer attributes events 3 char max

af_reengagement_window

Reengagement window

link

The re-engagement attribution window is the number of days in which an event can be attributed to a re-targeting campaign 3 char max

is_primary_attribution

Is Primary Attribution

AF

During a re-engagement window, we can attribute to either the original media source (prior to the re-engagement) or to the re-engagement media source. While the event is within the re-engagement window, the original media source will not be the primary attribution. Outside of the re-engagement window, it will be the primary attribution. 

Enum - 5 char max

user_agent

User Agent

link

The user agent for the URL  Unlimited - [200]

http_referrer

HTTP Referrer

AF

Identifies the address of the webpage that linked to the AppsFlyer click URL. By checking the referrer, you can see where the request originated. URL - 2083 char max

original_url

Original URL

link

Click/Impression URL.  For example http://your.url.com  URL - 2083 char max

 Примечание

Доступные коды валют

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