Tealium integration with AppsFlyer

At a glance: Tealium, a Customer Data Platform (CDP), connects customer data across the web, mobile, IoT, and offline. Learn how to automatically share conversion data with Tealium.

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概念

By integrating Tealium with AppsFlyer, mobile customers can leverage the AppsFlyer mobile attribution SDK and send attribution conversion data directly to their Tealium AudienceStream profile.

Note: AppsFlyer doesn't share user-level data acquired through media sources with third-party platforms or services. Installs from these media sources are sent as organic.

Setting up Tealium 

You can choose one of the following ways to integrate Tealium with AppsFlyer:

  • Client-side integration
  • Server-side integration

Client-side integration

Use remote commands for iOS and Android libraries, allowing native code to be triggered in the AppsFlyer SDK.

To integrate Tealium using client-side integration:

Server-side integration

Set up the AppsFlyer App Events connector in your Customer Data Hub account to transmit data between Tealium and AppsFlyer in real time.

To integrate Tealium using server-side integration: