受众功能指南

• An audience segment ruleset consists of a mandatory primary rule and additional secondary rules to enable precision filtering.
• 使用运算符号来组合规则集：and、or、exclude。
• As rules are defined and layered, the estimated audience size displays in real-time.
• Where an audience consists of multiple rulesets, use the overlap visualization display to better understand your audience segments.
• The user identifier used to evaluate rules is either the advertising ID [default] or the customer user ID (CUID). The audience list, sent to networks, always contains advertising IDs but can optionally include CUID for cross-device segmentation.
• The examples that follow illustrate ruleset implementation in various scenarios.

You must define one primary rule per ruleset.

Rule attribute	Options
App	Users of the App App is any app housed in the account. The team member defining the audience needs permission for all apps referenced.
Engagement type	Who have: 启动了应用 Viewed an ad Clicked an ad 已经安装应用 启动了应用
Time frame	In the last [n] days (n=1-9999) Between [specified data range] 任何时间
Frequency	Used the app: At least [n] times Exactly [n] times At most [n] times [n]=1-100

• Secondary rules are optional
• You can have multiple secondary rules
• Each rule has a unique type, for example, engagement, in-app event, revenue
• Rules have different parameters and settings, as listed in the table

Engagement
Engagement type: Viewed an ad Clicked an ad 已经安装应用 Did not install the app 启动了应用 Did not launch the app Uninstalled the app	Time frame and Frequency
In-app event
Did event [event name] Did not do event: [event name]	时间范围和频次	Event attribute: Is Greater than Less than
Notes relating to in-app events The in-app event list updates Daily. In-app events, having attributes of more than 100 unique values aren't available by default. For example, the in-app event product can have many more than 100 unique values. To enable such an in-app event, reach out to your CSM or send an email to hello@AppsFlyer.com If the Did event is selected, and the in-app event has attributes associated with it, you can filter by in-app-event attribute value.
Revenue
Total revenue generated	Is Greater than Less than  Notes about revenue: 价值以美金计算。 该值是使用af_revenue参数从设备上报的所有事件的总价值。
Location and metro code
位置  地区代码	Is Is not	Location options Country State  City Metro code options Metro codes
Notes relating to location If you select multiple countries, you can't select states. If you select multiple states, you can select cities.
设备
设备品牌 设备型号  应用版本 OS 版本 carrier	Is  Is not	Selected value
归因
自然 再营销	False True
User-attribute
User-attribute name	String type Is  Is not Number type Is Greater than Lower than	For string: Select a value For number: Enter a value

To add an audience:

1. Go to Integration > Audiences. 

2. Click Add Audience.
   The Build tab displays.

3. Enter a unique Audience name.

4. Select the platform: Android or iOS.

5. [Optional] Select Advanced settings to select the user identifier:
   • [Default] Advertising ID: evaluates rules by advertising ID only.
   • Customer user ID: evaluates rules by grouping devices using the CUID. Use this method after you verify that your data has valid CUIDs.
6. Select New ruleset.
7. Build the audience guided by the user interface.
   • For specific information about rule options, see primary rule, secondary rules, and combining rulesets in this article.
   • Combine rulesets using the operators and, or, exclude.
8. Complete defining the audience, click Save audience and proceed.
   The audience connection window opens.
9. 请执行以下任一操作：
   

   • To add a new connection:

     1. Click Add connection.
        

     2. Type a connection name.

     3. Select a partner.

     4. Follow the instruction in the user interface to complete adding a connection. 

     5. Click Add connection.

   • To select from an existing connection:
     1. Click Select connection.
        
     2. Select one or more existing connections.
     3. Click Save. 
        The Audience connection window opens. 
     4. [Optional] Split an audience between partners and a control group
     5. [Optional] Copy split groups to S3.
10. Click Save.

To combine a ruleset with an existing audience

1. Go to Integration > Audiences. 

2. Click Add Audience.
   The Build tab displays.

3. Enter a unique Audience name.

4. Select the platform: Android or iOS.

5. [Optional] Select Advanced settings to select the user identifier:
   • [Default] Advertising ID: evaluates rules by advertising ID only.
   • Customer user ID: evaluates rules by grouping devices using the CUID. Use this method after you verify that your data has valid CUIDs.
6. Click Select from my audiences.
7. Select an operator: and, or, exclude.

To combine a ruleset with an imported audience:

1. 1. Create the audience, for example, A.
   2. Create the import audience, for example, Import_B.
   3. Create a combined audience using Select from my Audiences. Combine A with Import_B using the operators.

受众群体的规则规模评估将会通过 app 用户标识符来实现。从以下选择：

• [默认] 广告ID： 使用广告ID评估规则集的可用性。符合规则集时，广告ID将被添加到受众群体列表中。注意：广告ID是指GAID，IDFA或类似标识符。
• 客户用户ID（CUID） ：

  

  • 通过将与相同CUID关联的广告ID（设备）分组在一起，可以用来评估规则集的可用性。如果该组符合规则集，则组成该组的广告ID将会被添加到受众当中。注意 ：CUID本身不属于受众列表内容。
  • CUID 操作注意事项：
    • 请确保您的数据中包含有效的 CUID。
    • 没有 CUID 的 App 用户（设备）将会被直接忽略。
    • When an advertising ID is matched to a CUID, historical audience data for the user is updated retroactively and included in audience builds going forward. Note: No change is made to raw data. 
    • If an advertising ID is associated with two different CUIDs, the CUID most recently associated is used (wins.)

To open the dashboard:

1. Go to Integration > Audiences.
2. The options available are listed in the table
   

   Option	描述
   Change audience settings	Click an Audience name, do one of the following:  In the Build tab: view, and change rulesets. In the Connect tab: set audience split, and control group options.
   Add audience	Build a new audience
   Actions	View history: Displays the audience upload history including audience size, and split between partners. Upload now: Sends the audience to connected partners. Download as CSV:  A file is generated per partner. The file is available after the audience has been calculated. It can take some time for this to happen after you create or modify an audience.  Download files are limited to 5 million records. For larger files, send the file to an S3 bucket or use SFTP.  Duplicate:  Copy the audience definition. [Option] remove one or more of the connected partners during duplication. Note: Audience names do not have to be unique. When you duplicate an audience, give it a unique name.  Calculate now: Available for imported audiences. Recalculates the number of users in an audience. Use as needed, to refresh the audience size, if it does not look correct.  Delete the audience
   批量操作	Carry out the same action on multiple audiences. To use bulk actions, select two or more audiences and a bulk action as follows: Upload now Show audience overlap: displays the audience overlap between the selected audiences 删除

3. Audience tab columns

   Column	描述
   受众名称
   Size	Number of users in the audience
   App name	The app referenced in audience selection. This is not necessarily the app being targeted
   Upload to	Icons of partners to whom the audience is sent indicates that the audience is split between partners
   Upload status	The current audience upload status In case of failure, click View details and take corrective action in accordance with the detailed error message that displays
   Incrementality	[Displays if you subscribe to Incrementality]  Click on a link to go to the Incrementality dashboard

The connections tab contains the partners and connection status for each connection. 

To manage/add a connection 

1. Go to Integration > Audiences > Connections.
2. 请执行以下任一操作：
   
   • To add a new connection:
     1. Click Add connection.
     2. Enter a Connection name.
     3. Select a Partner
     4. Complete the fields/login to partner process. Some partners have detailed instructions about how to connect. 
     5. Click Add connection. 
   • To manage an existing connection:
     1. Select a partner.
     2. Select a connection.
        

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3. Do any of the following actions.

The following options are available:

• Split the audience amongst the connected partners and optionally hold back a portion in a control group. Caution: Modifying an existing split allocation between partners causes redistribution of the entire audience. This can negatively impact the validity of A/B or incrementality test measurements.
  
• Send a copy of the audience list to your S3 bucket Note: This is not the same as defining Amazon S3 as a connected partner. The audience lists can be downloaded to a CSV file. Use the CSV file, for example, to send to partners who are not integrated with AppsFlyer.
• Create and add a new connection.
• Add/Remove an existing connection.

Set split audience and control group

1. Go to Integration > Audiences.
2. In the Audiences tab, select the audience.
3. Go to the Connect tab.
   The current settings display. 

   

    

4. Do any of the following actions.

• A positive condition is required to create a base audience (primary rule). Then reduce it by negative conditions. For example, installed the app AND did not do af_purchase event.
• Windows Phone 应用
• 受众名称不能在连接的合作伙伴侧进行更改。
• Nested event values aren't supported.
• When creating an audience, only the top 100 events display. However, when you begin entering an event name, all events display.
• 默认情况下，不会记录具有100个以上属性的应用内事件。如果需要更多属性，请联系您的CSM。
• 点击次数和展示次数数据仅包含在其原始点击URL上具有ads_id / idfa的设备。来自SRN的用户设备（不使用外部归因链接）不包含在受众的点击数据中。
• When using the Total Revenue filter within the query builder, the estimated audience size is not available. This doesn't affect the audience creation process. 
• You cannot combine audiences created by import with other audiences or rulesets. 
• 下载文件限制为5百万条。
• Google Ads: UAC campaigns aren't supported. Other campaign types are supported. 
• Event reports by S2S must have an advertising identifier of CUID according to the ruleset