- In-app purchase / Add to cart
You can use AppsFlyer's rich in-app events to track general user behavior in your app.
However, the real purpose and functionality of using AppsFlyer's events, is to analyze the quality of your users coming from different sources.
We recommend starting with 3-5 events, that best reflect high quality KPIs of your users, e.g purchases, registration, sharing etc.
移动用户操作的主要来源是移动应用本身。您可在 SDK 级别使用 AppsFlyer 应用内事件 API，发送将用户操作记录在应用内的富应用内事件。
如需详细了解如何创建应用内事件，请参阅 AppsFlyer 富应用内事件
This feature allows you to validate each and every in-app-purchase your users perform. Receipt validation is a secure mechanism whereby the payment platform (e.g. Apple or Google) validates that an in-app purchase indeed occurred as reported. This is a fundamental tool in the fight against fraudulent revenue events. It also helps you see what your real revenues are, and sift out incomplete in-app purchases.
The Events data anywhere in AppsFlyer is presented either as Life Time Value or as Activity data. The following article explains the difference between the two methods and where you can see them.
In-app events are the only source of revenue data on AppsFlyer. You can attach a specific revenue value to each event, and view it on your app's dashboard.