应用内事件概述

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简介

AppsFlyer 允许您追踪您有意归因于媒体渠道和营销活动的任何安装后事件。

对于任何事件,您可向 AppsFlyer 发送任何相关参数和任何值。然而,AppsFlyer 建议使用这些富事件结构以启用事件值对各种合作伙伴的自动映射。

您可追踪任何相关的应用内事件,例如:

  • 注册/登录
  • 学完的教程
  • In-app purchase / Add to cart
  • 广告被观看

 重要信息!

You can use AppsFlyer's rich in-app events to track general user behavior in your app.
However, the real purpose and functionality of using AppsFlyer's events, is to analyze the quality of your users coming from different sources.
We recommend starting with 3-5 events, that best reflect high quality KPIs of your users, e.g purchases, registration, sharing etc.

追踪选项

一般而言,追踪应用内事件有多种方式:

SDK 原生事件

移动用户操作的主要来源是移动应用本身。您可在 SDK 级别使用 AppsFlyer 应用内事件 API,发送将用户操作记录在应用内的富应用内事件。

如需详细了解如何创建应用内事件,请参阅 AppsFlyer 富应用内事件

服务器到服务器事件

Use this API to send events which occur outside the mobile app, directly to AppsFlyer. For example, if you have a user who is active on both web and mobile interfaces, you can record all events from both mediums and attach them to the same user in AppsFlyer. It can be either in-app events or other events, such as website events, call-center events or purchases in your brick and mortar store.

在此查看详情和说明。

验证购买事件

This feature allows you to validate each and every in-app-purchase your users perform. Receipt validation is a secure mechanism whereby the payment platform (e.g. Apple or Google) validates that an in-app purchase indeed occurred as reported. This is a fundamental tool in the fight against fraudulent revenue events. It also helps you see what your real revenues are, and sift out incomplete in-app purchases.

Instructions to implement validate purchase: iOS / Android.

来自Native Web视图的事件

如需了解详情,请点击此处

查看应用内事件数据

Look for your in-app events data on the dashboard's overview page, on the Events page, or in the raw data in-app events report.

The Events data anywhere in AppsFlyer is presented either as Life Time Value or as Activity data. The following article explains the difference between the two methods and where you can see them.

收入和应用内事件

In-app events are the only source of revenue data on AppsFlyer. You can attach a specific revenue value to each event, and view it on your app's dashboard.

前往此处,详细了解货币化参数

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