Preparing for the App Store IDFA and LAT review

At a glance: Before app publication, the App Store ensures that the app complies with the Advertising Identifier (IDFA) and Limit Ad Tracking (LAT) guidelines.

A word from our lawyers: Nothing stated here is legal advice. It is provided for your information and convenience. You should work closely with legal and other professional advisors to determine exactly how Apple policies apply to you. The privacy relationship between you and AppsFlyer is governed by the AppsFlyer Services Privacy Policy

Preparing for the App Store Connect review

When you submit your iOS app to App Store Connect you are required to explain how you use IFDA and to confirm that the app complies with the user's LAT settings.

Use the following guide as an aid to answering the review questions. 

Guide to App Store Connect review questions

App Store Connect question

What does the AppsFlyer SDK do? 
Does this app use the Advertising Identifier (IDFA)

AppsFlyer makes use of IFDA for attribution.

在应用中提供广告 If ads are served, the AppsFlyer SDK may report the IDFA to AppsFlyer similarly to the data sent to AppsFlyer as part of in-app events.  
将此应用的安装归因到之前提供过的广告 AppsFlyer uses the IDFA to attribute installs. 
Attributed an action taken within this app to a previously served advertisement  AppsFlyer uses the IDFA to report actions in the app.
Limit Ad Tracking setting (LAT) in IOS

Ensure that your code complies with the requirement to honor the LAT setting

AppsFlyer fully complies with the following requirement by Apple: "Check the value of this property before performing any advertising tracking. If the value is NO, use the advertising identifier only for the following purposes: frequency capping, conversion events, estimating the number of unique users, security and fraud detection, and debugging."


  • The data is owned by our clients, the app owners. AppsFlyer never uses IDFA for user profiling and retargeting.
  • Your media partners might have different uses for the IDFA. Ensure that your media partners fully comply with Apple's requirements.
  • We enable you to comply with opt-out regulations, like GDPR, CCPA, and COPPA.