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Bulletin: Unified data in the Activity dashboard

  • 更新
What's new Activity data is unified, meaning all data includes both UA and retargeting data.
Update date February 1, 2025
Where Activity and Pivot dashboards, and Master API.
What you need to know
  • Until now, some activity metrics, for example, sessions and DAU, were based on only UA data.
  • Now, all activity metrics include both UA and retargeting data. Note: Only unified view is available; you can't split the data to view only UA or retargeting.
  • For some ad networks, events previously attributed to UA campaigns may now be attributed to retargeting campaigns. 
  • Metrics such as DAU and MAU may increase due to this change, as retargeting traffic is now included in the calculations.
  • For data from before February 1, 2025, the following metrics include only UA traffic data:
    • In Activity dashboard:
      • Total sessions
      • DAU
      • MAU
      • DAU/MAU
      • ARPDAU
      • Cost
      • Clicks
      • Impressions
      • Conversion rate
      • eCPI
    • In Pivot dashboards and Master API: Activity KPIs

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