AppsFlyer invoice charges explained

概览:了解AppsFlyer套餐以及如何计算下一张发票上的显示单位。

AppsFlyer套餐

发票内容取决于套餐内容和附加高级功能。有关更多信息,请参见 AppsFlyer套餐、产品和套餐比较

Premium features are add-ons to your plan. For example, Protect360 (mobile fraud protection), Audiences, Pivot table, and Data Locker. Check with your CSM or contact hello@appsflyer.com

收费单位

每月的发票可能会有所不同,这主要是由于AppsFlyer统计的归因数据单位不同。

发票单位

该表包括收费单位。有关更多信息,请查阅您的AppsFlyer套餐详情。

收费单位 描述 了解更多
非自然安装 已归因的新增激活。 控制面板概览
再互动 现有用户与再营销广告互动产生的应用开启 重定向控制面板
再归因 前用户参与了重新定位广告系列;这会导致新的安装和应用启动。 重定向控制面板

样本计算

There are two suggested methods to calculate chargeable units:

  • For a unified calculation (UA and retargeting) for several apps, use the Cohort report.
  • For a calculation per app, use the Overview and Retargeting dashboards.

Calculate for several apps

You can calculate the number of units (conversions) for a number of apps using the Cohort report.
This method allows you to calculate all units for UA and retargeting for all of your apps in one dashboard.
Note that the AppsFlyer invoice is calculated based on UTC+0 timezone, so results in the Cohort report might slightly differ from the invoice and other AppsFlyer aggregated reports.

To calculate attribution units using the Cohort report:

  1. In AppsFlyer, go to Dashboard > Cohort.
  2. Click the datepicker and define the previous month as the time range.

    Cohort-datepicker_en-us.png

  3. Click Apply.
  4. Click Edit Cohort.
  5. Set the cohort according to the settings below:

    • Cohort type: Unified
    • Trend type: User lifetime performance
    • Users of: All required apps
    • Grouped by: Apps and Media Source
  6. Click Apply changes.
  7. Switch to table view.

    Cohort-caculation-table-view1_en-us.png

    In the table, the Users column represents acquired and retargeted users per app and media source.

    Cohort-caculation-table-users_en-us.png

  8. Sum up the Users column, excluding Organic.
    This includes installs, re-attributions, and re-engagements for all of the apps.
  9. [optional] You can save this configuration of the report for future use.

To filter out organic conversions from the table:

  1. Click Export CSV and download the file.

    Cohort-caculation-table-view2_en-us.png

  2. Open the file using Excel and filter out “Organic”.

Calculate per single app

You can calculate the number of units consumed during the previous month using the Overview and Retargeting dashboards.

1.非自然安装(NOI)

  1. Go to the Overview dashboard > Click the datepicker > Select Last month.

    last_month.png

  2. Set the media source and Geo (country) filters to All.
    Note the number of non-organic installs. 
    In this example: 137,620.

    all_filters.png

    non-organic_installs.png

2.再营销(重新归因+重新参与)

In the side navigation menu, go to Retargeting.
Note the number of Conversions.
In this example: 7,964+14,183=22,147

retargeting_link.png

retargeting_conversions.png

3.总计

计算单位总数:NOI(第1步)+再营销转化总数(第2步)。
在这个例子中:137,620 + 22,147 = 159,767

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