Changing app time-zone settings

At a glance: An app-specific time zone lets you view data aligned to a chosen time zone. The default time zone for new apps is UTC (UTC +0). If the app time zone is changed, this affects how data appears in the platform.

Overview dashboard

This Overview dashboard image indicates time-zone changes.

Why change the time zone?

Scenario: You work in a time zone that is not UTC. However, you want app data aligned to your time zone. 

Default: Facebook, Google, and other network interfaces show conversions in the user's local time.

Goal: Simplify data comparisons between AppsFlyer and other networks.

Solution: Align the time zone in the AppsFlyer platform with the other service providers you use. Daylight savings time is supported.

 Note

The app-specific time zone is available to app owners, but not to agencies.

Changing the time zone

The account admin can make time-zone changes. 

To change the app time zone:

  1. In the navigation bar, go to Configuration > App settings.
  2. Under Localization Time Zone > select UTC
  3. Click Save settings, then wait 48 hours. 
  4. Go to Configuration > App settings.
  5. Under LocalizationTime Zone > select a time zone (per city/country). 
  6. Click Save settings > change takes effect at the beginning of the next day at 00:00 UTC. 
    Note! Aggregate data will have some anomalies on the day of the time-zone change, as well as the following day. 

 Example

October 24 at 22:00, the time zone is changed.

October 25 at 00:00 UTC, the change takes effect.

Data presentation after a time-zone change

After a time-zone change, data presentation can change. However, this depends on the reporting period and method. See the below tables for more information. 
Aggregate reports
 

Reporting period relative to time-zone status

Reporting method  Before the change 

After the change 

Dates from before & after the change
LTV dashboards: Overview, Retargeting, Events Current time zone

Activity dashboard

Previous time zone Current time zone UTC

Cohort, retention, pivot

Previous time zone (1) Current time zone (1) UTC
Master API

Default: UTC 

Time zone selected when you pull the data 

Notes:
(1) All apps must use the same app-specific time zone for a given reporting period. If not, then the time zone reverts to UTC.
Raw data reports
  Reporting period relative to time zone status
Reporting method  Before the change  After the change  Dates from before & after the change
Export page raw data Current time zone
Push API

Separate fields for UTC and the app-specific time zone.

Suffix for app-specific time-zone fields: _selected_timezone

Pull API

Default: UTC +0

Time zone can be selected when you pull the data

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