MoEngage campaign configuration

At a glance: MoEngage, an AppsFlyer integrated partner, is an Intelligent Marketing Cloud, built for the Mobile-first world.

Setting up MoEngage

Go to the dashboard of your app and click on Integrated Partners on the left bar.


Enter "MoEngage" in the search field and click on its logo to open the MoEngage configuration window.


MoEngage's configuration window only makes use of the Integration tab.

For a detailed description of the Partner Configuration Window Header, click here.


  • The General Settings step in the Integration tab is mandatory for all partners
  • All the rest of the steps are either descriptive or optional

Integration tab

The Integration tab is divided into different sections as described below.

Activate partner

On the first visit here, you must toggle ON the Activate Partner button to enable the set up of the Integration tab parameters. The toggle MUST be ON for as long as you work with the partner.
For more details about partner activation please click here.


As an ALL-Installs network, MoEngage prefers to receive postbacks for all new installs of your app from ANY source, including organic. It is recommended to select Events attributed to any partner to send all install postbacks to MoEngage.

General settings

MoEngage connects with AppsFlyer via a unique App ID and App Key. If you don't already have the App ID and App Key you must obtain the first to continue with the integration:

To obtain the APP_ID, login to your MoEngage account, click on Settings in the left menu and select App Settings, here we show the APP ID of your app.

To obtain the APP_KEY, go to Settings > Analytics under your MoEngage account.

Under Acquisition Settings, turn on Acquisition Tracking, and select AppsFlyer from the dropdown list. By default, this generates an App Key.



Default postbacks

AppsFlyer can send automatic postbacks to MoEngage following user installs and re-engagements. Use this section to define the source of the users that allow sending these postbacks.


Select Events attributed to any partner or organic to have your entire user base available to be reported to MoEngage.

Attribution link tab

Attribution Link is not supported in the integration with this partner.

Cost tab

Cost data is not supported in the integration with this partner.

Ad revenue tab

Ad Revenue is not supported in the integration with this partner.

Permissions tab

Permission configuration is not supported in the integration with this partner.


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