Validation Rules

Introduction

Validation Rules enable you to define when installs should or should not be attributed. Validation Rules put you, the marketer, in control of the campaign – blocking attribution for installs that do not meet your defined targeting. In addition, it enables you to customize your fraud protection by changing certain automatic fraud protection parameter thresholds that block fraudulent activity relevant to your app and market behavior.

Validation Rules has two ruleset types.  You can configure both types or just one on the same media source and campaign:

Targeting
A set of rules that allow you to enforce your targeting such as targeted Geo and Device Type.
Protect360
A set of rules that allow you to customize the Protect360 KPIs such as CTIT (Click To Install Time).
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