Hubscale integration with AppsFlyer

At a glance: How ad networks integrate the Hubscale platform with AppsFlyer Probabilistic modeling. AppsFlyer sends attribution data to Hubscale for both install and in-app events.

To initiate the integration you need to send AppsFlyer:

1. Your attribution link
2. Your postback (for installs and in-app events)

Creating the attribution link

the attribution link consists of the below AppsFlyer base attribution link and additional macros added by the ad-network.

See below AppsFlyers base attribution link with a detailed explanation per macro:

See below what the complete attribution link should look like after you have added additional Hubscale macros:

http://app.appsflyer.com/com.appsflyer?pid=mediaName_int&clickid=
{transaction_id}&af_siteid={affiliate_id}&af_sub5={offer_id}af_ad_id=
{offer_file_id}&advertising_id={google_aid}&idfa={ios_ifa}" target="
_blank" rel="nofollow noopener noreferrer" data-is-link="http://
app.appsflyer.com/com.appsflyer?pid=mediaName_int&clickid={transaction_id}
&af_siteid={affiliate_id}&af_sub5={offer_id}af_ad_id={offer_file_id}
&advertising_id={google_aid}&idfa={ios_ifa}">
http://app.appsflyer.com/com.appsflyer?pid=mediaName_int&clickid=
{transaction_id}&af_siteid={pub_id}-{sub_pub_id}&advertising_id=
{google_id}&idfa={ios_ifa}

AppsFlyer complete list of parameters

Global postbacks for installs and in-app events:

Hubscale has global postbacks for installs and in-app events:

For installs:

http://companyname.156th.com/conv?transaction_id={publisher_ref_id}&ios_ifa={ios_ifa}
&google_id={google_aid}&app_version={app_version}&language={language}&ext_country_code={country_code}
&ext_city={city}&user_agent={user_agent}&user_ip={device_ip}&adv_revenue={revenue_usd}

For post-install events, Hubscale can record up to nine post-install events for the same Transaction ID. Nine global postbacks should be created as templates as shown below:

http://companyname.156th.com/conv?transaction_id={publisher_ref_id}
&ios_ifa={ios_ifa}&google_id={google_aid}&app_version={app_version}
&language={language}&ext_country_code={country_code}&ext_city={city}
&user_agent={user_agent}&user_ip={device_ip}
&adv_revenue={revenue_usd}&level=2

http://companyname.156th.com/conv?transaction_id={publisher_ref_id}
&ios_ifa={ios_ifa}&google_id={google_aid}&app_version={app_version}
&language={language}&ext_country_code={country_code}&ext_city={city}
&user_agent={user_agent}&user_ip={device_ip}
&adv_revenue={revenue_usd}&level=3

http://companyname.156th.com/conv?transaction_id={publisher_ref_id}
&ios_ifa={ios_ifa}&google_id={google_aid}&app_version={app_version}
&language={language}&ext_country_code={country_code}&ext_city={city}
&user_agent={user_agent}&user_ip={device_ip}
&adv_revenue={revenue_usd}&level=10

The Event tag is what is entered by the advertiser when mapping the events.

If the name of the partner using Hubscale is PARTNER, then the domain is normally: partner.156th.com.

Generic attribution link:

https://app.appsflyer.com/com.appsflyer?pid=partnername_int&clickid={transaction_id}&af_siteid={pub_id}-{sub_pub_id}&advertising_id={google_id}&idfa={ios_ifa}

Finalizing your registration

1. If you currently have an integration with AppsFlyer contact us at partners@appsflyer.com
2. If you do not currently have an integration with AppsFlyer, complete the ad Partners Registration application here.

Mapping of AppsFlyer parameters and hubscale macros