Historical aggregate data availability

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At a glance: See what historical data is available via different AppsFlyer aggregate dashboards and reports.

Historical aggregate data availability

The following table displays how far back historical data is available via different AppsFlyer aggregate dashboards and reports.

Reporting method Historical data availability
Overview dashboard 5 years
Master API
  • LTV data: 5 years
  • Cohort data (daily cohort): 2 years
  • Activity data: 3 years

Pull API

(aggregate reports)

 5 years

Export data page

(aggregate reports)

 5 years

SKAN overview

 Earliest conversion data supported: November 1, 2020

SKAN aggregate data APIs

 Earliest conversion data supported: November 1, 2020
Protect360 dashboard

Data is available from the start of the Protect360 subscription
Activity dashboard
  • 3 years
  • High-level tab: 1 year
Events 5 years
Retention 2 years
Cohort dashboard
  • Daily cohort: 2 years
  • Weekly/monthly cohorts: 3 years
Cohort API Daily cohort: 2 years
Cohort Data Locker Not relevant*
Custom dashboard 5 years
Pivot reports
  • LTV data: 5 years
  • Activity data: 3 years
Cost ETL Not relevant**

* Data Locker reports are sent daily with conversions, sessions, and events generated from users converted over the past year (3 years in beta).

** Cost ETL reports are sent multiple times per day. They provide cost data for the current day and the previous 6 days (referred to as 7 days in this article), as well as days 14, 29, and 88. The retroactive data allows for updates and corrections in the cost data reporting.