As the industry shifts towards a more transparent ecosystem, AppsFlyer supports transparency between advertisers and agencies.
As of August 14, 2023, the app-level agency transparency toggle is permanently turned on by default. This is relevant for new agencies joining AppsFlyer and for existing agencies with new advertiser access permissions.
|August 14, 2023
|Before the change
All agency accounts with advertiser access permission could choose to turn on and turn off the Allow transparency toggle.
After the change
|Agency transparency is not supported in account usage reports (no change)
In agency accounts: In AppsFlyer, from the side menu, select Settings > App Settings
No action is required. However, it's recommended for agencies applying non-transparency to transition to a transparency model.