What's new |
As the industry shifts towards a more transparent ecosystem, AppsFlyer supports transparency between advertisers and agencies. As of August 14, 2023, the app-level agency transparency toggle is permanently turned on by default. This is relevant for new agencies joining AppsFlyer and for existing agencies with new advertiser access permissions. |
Effective date | August 14, 2023 |
Before the change |
All agency accounts with advertiser access permission could choose to turn on and turn off the Allow transparency toggle. |
After the change |
|
Exceptions | Agency transparency is not supported in account usage reports (no change) |
Where |
In agency accounts: In AppsFlyer, from the side menu, select Settings > App Settings |
Action required |
No action is required. However, it's recommended for agencies applying non-transparency to transition to a transparency model. |