Discover your campaign link parameters and behavior

About Link Discovery

The Link Discovery feature provides information about your AppsFlyer campaign links, including link parameters and the expected user experience the links are intended to create.

Benefits

Link Discovery helps advertisers:

• Get a deeper understanding of link meaning and behavior.
• Communicate with the teams responsible for link creation.
• Confirm link details before publishing the link in a campaign
• Troubleshoot unexpected behavior.
• See attribution parameters to know what to look for in the dashboards.

Information available via Link Discovery

Link Discovery shows the following information about a URL:

• General details: Information about what apps the link is for, creation source (for example, OneLink management page or API), the OneLink template the link is based on, and the link expiration date and renewal period. 
• Parameters: All the different parameters included in the link and their values, displayed by category. 
  Note: If there is redirection to a domain not in your redirect allowlist, an alert should appear.
• Capabilities: The different capabilities enabled for the link, such as retargeting, deep linking, social media preview, and social media landing page.
• Redirection: A summary of how the link is designed to redirect users based on their device, platform, and whether they already have the app installed.

Using Link Discovery

To use Link Discovery and get information about a URL:

1. In AppsFlyer, from the side menu, select Engage > Link Discovery.
2. Enter your URL and click Discover.

Specifications and limitations