Measure & Engage

Measure paid media

Set up paid media sources and SKAdNetwork for attribution measurement
Redirect & attribute users

Set up owned media, deep link users, attribute web and mobile user journeys (PBA)
Retarget users

Set up retargeting campaigns, then optimize them with Audiences and Incrementality
Cross-platform measurement

Attribute and measure user engagements and conversions across different platforms and industries
Preserve user privacy

Ensure compliance with app store requirements and privacy regulations like GDPR