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  3. Measure & Engage

Measure & Engage

  • Measure paid media

    Set up paid media sources and SKAdNetwork for attribution measurement

  • Redirect & attribute users

    Set up owned media, deep link users, attribute web and mobile user journeys (PBA)

  • Retarget users

    Set up retargeting campaigns, then optimize them with Audiences and Incrementality

  • Preserve user privacy

    Ensure compliance with app store requirements and privacy regulations like GDPR

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