Measure paid media

Set up paid media sources and SKAdNetwork for attribution measurement

Media source configuration

Attribution link structure and setup guides for working with integrated partners
SKAN solution

All about iOS attribution: our SKAN solution, Conversion Studio, ATT, and LAT
SKAN interoperation

Set up SKAN integrated partners for AppsFlyer SKAN attribution
Meta ads

All about the Meta ads integration
Meta campaign management partners

Send postbacks to Meta campaign management partners to optimize your Meta ads campaigns
Google Ads

Attribute Google Ads campaigns and work with Google Marketing Partners
Google Marketing Platform (GMP)

Integrate with GMP DV360, review data and possible discrepancies
Apple Search Ads

Set up Apple Search Ads and its partners for AppsFlyer attribution
Snap (Snapchat)

Set up Snap for AppsFlyer attribution
TikTok for Business

Set up TikTok for Business for AppsFlyer attribution
Twitter

Set up Twitter and its partners for AppsFlyer attribution
Pinterest

Set up Pinterest and its partners for AppsFlyer attribution
Adobe

Set up Adobe Analytics and Adobe Experience Platform (AEP) in AppsFlyer
Marketing clouds

Use the Salesforce Marketing Cloud with AppsFlyer
Ad network configuration guides (A-F)

Set up selected ad networks for AppsFlyer attribution
Ad network configuration guides (G-Q)

Set up selected ad networks for AppsFlyer attribution
Ad network configuration guides (R-Z)

Set up selected ad networks for AppsFlyer attribution
China market

Promote Android and iOS apps in China from elsewhere in the world
China domestic market ad network configuration

Set up selected domestic China ad networks for AppsFlyer attribution