Creative Optimization Discovery AI dashboard

To set up the Discovery AI dashboard to view data about specific creatives:

1. In the AppsFlyer side menu, go to Optimize > Creative Optimization, and click the Discovery AI tab.
2. In the top-level filter bar, select the apps, date range, and other filters for which you want to get data about. Learn more 
3. Use the search bar or the preset quick queries, to find specific creatives, or specific elements, texts, etc. that appear within creatives.
4. [Coming soon] Use the Discovery AI search to find specific creatives, or specific elements, texts, etc. that appear within creatives. Learn more about Discovery AI search.
   1. Write a search term/element description in the search bar and click Enter.
   2. [Optional] Click Save as Smart tag to add your search term to the smart tag list for future use. See the Smart tags section for more information.
5. [Coming soon] If you already have Smart tags saved, use them to find specific creatives, or specific elements, texts, etc. that appear within creatives. Learn more about Smart tags.
   1. Click the specific tag/query you want (multiple queries can be selected) and the gallery will be filtered according to your selections.
   2. [Optional] Click Compare to compare the group performance of up to 4 Smart tags/queries side by side.
6. View the discovery card gallery of all the creatives, elements, scenes, or texts that match your filters and search settings.
   1. [Optional] To change the metrics displayed on the cards, click the Settings icon, and select up to 5 metrics to display. Learn more about discovery card settings.
   2. Sort the gallery tiles from highest to lowest (or the reverse) by the metrics. Metrics available to sort by are those selected in the discovery card settings.
      
7. Click on a specific card to drill down deeper and get additional performance data and insights.

You can customize which metrics you see on the Discovery tiles.

To customize:

1. Click theicon on the upper right (next to Sort by).
2. Select the desired metrics (up to 5) and click Apply.
   
   The selected metrics will appear on the tiles.

Available metrics include:

• Cost
• Clicks
• CPM
• CTR
• CVR
• eCPI
• Impressions
• Installs
• IPM
• Re-attributions
• Re-engagement
• Retention (D1, D3, D7, D14, D30, D60, D90)
• Revenue (D1, D3, D7, D14, D30, D60, D90)
• ROAS (D1, D3, D7, D14, D30, D60, D90)
• Custom metrics
• Partner metrics
• In-app events

See an in-depth list of metric definitions.

The search bar enables you to freely search for specific elements or texts that appear within creatives. Note: The top-level Creative Optimization filter is the primary one. Search filters those results further. This means that the top-level filter will override search in case of conflicting requests.

Use the search to validate how different parts of your creatives affect campaign performance, from a specific word to narratives and high-level concepts. Combine complex properties in your search to get more accurate and contextual results.

• Visual: Any visual concept in your creatives. Find characters by their appearance, actions, and interactions with objects. Search for specific backgrounds, dominant colors, settings, and much more. For example, "creatives with a beach at sunset in the first 5 seconds" or "urban street scene with race cars".
• Text: Specific messaging or microcopy. 
• Audio: Specific sound effects, music, tempo, dialogue, voiceover languages, and styles. For example, "male voiceover" or "British accent".
• Narrative and high level: Specific storylines, themes, and sentiments. For example, "happy" or "dramatic". 

The AI provides suggested searches based on the apps selected in the Creative Optimization dashboard settings. The suggestions refresh every month.

Smart tags are saved searches that you can refer back to whenever you need. Perhaps even more importantly, they tag all creatives with the name and search term, so you can use these Smart tags as group by dimensions for your creatives in the Overview dashboard. For example, if you create Smart tags called "Gameplay scenes" and "Animated scenes" in the Creative Optimization Overview dashboard you can group data by Smart Tags and get separate data rows for Gameplay scenes and Animated scenes.  

Note: The top-level Creative Optimization filter is the primary one. Smart tags filter those results further. This means that the top-level filter will override Smart tags in case of conflicting requests.

Example common queries you can use to create Smart tags:

• Racing car in the first 5 seconds
• Creatives that contain multiple characters
• Creatives that contain compliance messaging
• Creatives that include app UI
• Creatives that contain actual gameplay in the first 5 seconds
• And more

There are preset quick queries that you can use for searching creatives, scenes, elements, and texts. The presets are based on commonly-searched terms, and include: 

• New creatives/scenes/elements (appearing for under 14 days)
• Long-running creatives/scenes/elements (appearing for over 180 days)
• Under 30 days
• Long videos (over 15 seconds)
• Short videos (under 15 seconds)
• Active creatives/scenes/elements (significant media spend)
• Animated scenes/elements
• Live scenes/elements
• Mixed scenes (both live and animated features) 
• Gameplay scenes  
• UGC scenes/elements (content that is created and shared by users)
  Note: A UGC is determined on the creative level, so if an animated scene is part of a UGC, that scene (and the elements in the creative as well) will be considered a UGC.
• Shown on SRNs
• Shown on non-SRNs  
• Opening scenes
• End cards
• And more

Explore performance data for creatives and the scenes, elements, and texts that make up those creatives.

Creatives

See a gallery of all your creatives, along with their performance data. The tiles displayed are based on the main Creative filter selections. Additionally, metrics the tiles display and the sorting method used to display tiles can be customized. See settings and sorting.

	Dimension/metric	Description
1	Preview	Clicking here will play a video preview.
2	Creative name
3	Appearances	The number of times the creative appears in your campaigns.
4	Media source	A list of media sources the creative appears on.
5	Metrics	Up to 5 performance metrics. For example, Cost, Clicks, Impressions, CTR, IPM, etc.
6	Find similar	Displays creatives that are similar. By default, the results are sorted by relevance.
7	Fullscreen	Plays video in fullscreen.

Scenes

Powered by AI, video creatives are automatically broken down into scenes and displayed along with their performance data—without any manual process. Scene performance data is taken from the creative it comes from. If the same scene appears in more than one video, the data is an aggregate of all the creatives it appears in. The data is available in the dashboard about 24 hours after partner integration. This feature is available with Creative Optimization Advanced and Premium subscription plans only.

Note: The tiles displayed are based on the main Creative filter selections. Additionally, metrics the tiles display and the sorting method used to display tiles can be customized. See settings and sorting. 

	Dimension/metric	Description
1	Preview	Clicking here will play a video preview.
2	Appears in	The number of unique creatives the scene appears in.
3	Media source	A list of media sources the creative appears on.
4	Metrics	Up to 5 performance metrics. For example, Cost, Clicks, Impressions, CTR, IPM, etc.
5	Investigate	Tabs let you choose between Appearances and Similarities: Appearances: Displays the number of creatives this scene appears in. By default, the results are sorted by relevance. You can play the creatives, and see where in the creative the scene displays and what the volume % is (the percentage of the creative in which the scene displays). Similarities: Displays scenes that are similar. By default, the results are sorted by relevance.
6	Fullscreen	Plays video in fullscreen.

Elements

Our fully automated AI algorithms further break down video creatives into significant elements (basic visual components) which are identified and displayed to enable the most granular analysis. The performance data is taken from the creative it comes from. If the same element appears in more than one creative, the data is an aggregate of all the creatives it appears in. The data is available in the dashboard about 24 hours after partner integration. This feature is available with Creative Optimization Advanced and Premium subscription plans only.

Note: The tiles displayed are based on the main Creative filter selections. Additionally, metrics the tiles display and the sorting method used to display tiles can be customized. See settings and sorting.

	Dimension/metric	Description
1	Appears in	The number of creatives the element appears in.
2	Media source	A list of media sources the creative appears on.
3	Metrics	Up to 5 performance metrics. For example, Cost, Clicks, Impressions, CTR, IPM, etc.
4	Find similar	Displays elements that are similar. Results are sorted by relevance.
5	Fullscreen	Plays video in fullscreen.

Texts

Our fully automated AI algorithms break down video creatives into significant text strings that occur throughout the video. These are identified and displayed to enable the most granular analysis. The performance data is taken from the creative it comes from. If the same text string appears in more than one creative, the data is an aggregate of all the creatives it appears in. The data is available in the dashboard about 24 hours after partner integration. This feature is available with Creative Optimization Advanced and Premium subscription plans only. 

Note: The tiles displayed are based on the main Creative filter selections. Additionally, metrics the tiles display and the sorting method used to display tiles can be customized. See settings and sorting.

	Dimension/metric	Description
1	Text	The text string in the creatives you want data about. For example, in the screenshot above, this refers to the text string "car racing" that is written in creatives.
2	Appears in	The number of unique creatives the text appears in.
3	Media source	A list of media sources the creative appears on.
4	Metrics	Up to 5 performance metrics. For example, Cost, Clicks, Impressions, CTR, IPM, etc.
5	Investigate	Displays appearances: The number of creatives this text appears in. By default, the results are sorted by relevance. You can play the creatives, and see where in the creative the text displays and what the volume % is (the percentage of the creative in which the text displays).
6	Fullscreen	Shows the text in fullscreen.

Discovery card drilldown lets you probe deeper and find: 

• The same or similar creatives. 
• The same or similar appearances of elements, scenes, and texts in other creatives. 

For scenes and texts, you can click Investigate on a specific discovery card. This opens the Appearances tab, where you can: 

• Get a list of all the creatives with the specific scene or text in a separate row. The performance metrics in each row are the same as those selected for the discovery cards.
• See which creatives have this specific scene or text.
• See and compare the performance of the creatives that contain the specific scene or text. For example, whether one creative had a higher volume of ad spend then another.
• Play the creatives.
• See the volume (time and percentage) of how much time the creative includes the scene or text. The parts of the creative that include the scene or text are marked in orange.
• See and compare where specific scenes or texts appear in creatives and use this information to connect the dots and correlate the scene or text in the creatives to performance metrics. For example, maybe the conversion rate is better when the “buy now” call-to-action appears earlier in a creative asset rather than in the beginning.

You can also switch to the Similarities tab, where you can get a list of all the creatives that are similar, or that have similar elements. The performance metrics in each row are the same as those selected for the discovery cards.

For creatives and elements, you can open the Similarities tab by clicking Find similar on a specific discovery card.